Law firm’s sponsorship of UK’s largest men’s university sports club lands multiple mentions
A renowned Scottish law firm scored some great hits in the media with its latest announcement – the sponsorship of Edinburgh University Men’s Hockey Club (EUMHC) – thanks to our legal PR experts.
Gibson Kerr’s sponsorship will help the club with various expenses, including admin and running costs, providing the club with much-needed security ahead of its upcoming season.
The established law firm’s collaboration with EUMHC, following one of the club’s most successful seasons in its 120-year history, was showcased by our legal PR team, which conveyed the vital investment provided by Gibson Kerr to a wide audience across a range of publications.
Our experts shared the news with key media titles and achieved the following impressive results:
- 20 items of coverage.
- 3,573,808 opportunities to see across print, social media and online outlets.
- Key features in The Scotsman, Scottish Legal News, and Edinburgh Evening News.
By sourcing, commissioning and briefing a professional media photographer, the club’s new Gibson Kerr branded kit was showcased to a wide audience.
The new kit made its first appearance at the hockey club’s first game this season at Peffermill Playing Fields on the 11th of September.
As well as portraying the importance of sponsorship to university sports teams, the story emphasised Gibson Kerr’s commitment to supporting the local community and young up-and-coming talent, as well as their keen interest to inspire some budding lawyers in the team.
Read the original release:
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