Mackie's Experience Boost from Food and Drink PR

by Melissa Craib

Thursday, December 22nd, 2016

One year on and celebrating the success of Mackie’s Solar Farm by harvesting media coverage.

Food and Drink PR for Mackie's of Scotland

SCOTLAND’S largest and first private farm reached the milestone of one full year of green energy production.

In the last year, Mackie’s of Scotland created enough green energy required to make the equivalent of 3.3million litres of ice cream.  Their ten acre site also includes four wind turbines (totalling 3MW), a smaller array of solar panels fitted on the byre roof, and a further 400 kW of heating power for the office and houses comes from a biomass plant, ensuring a good mix of power types.

Inspired from the vision of his Father Mac Mackie helped us tell the story of the incredible year of renewable energy. Read the original press release through this link.

As one of our most valued clients, making sure the world learned of the success of the solar farm was of key importance to our client and therefore our team. We tailored and crafted a bespoke release and targeted key local, regional and national titles as well as industry publications.

Food and Drink PR success followed with several pieces of coverage both online and in print creating an astounding 1,890,522 opportunities to see.

  • 18 items of media coverage – 1,890,522 opportunities to see
  • Key national coverage with The Herald and The Scotsman sharing the story online and in print – accessing readers that receive their news fromeither platform.
  • Scottish Business News Network and Business Quarter Magazine – reaching other business minded individuals
  • Great pick up from many regional titles such as the The Courier, the Press and Journal, and Aberdeen Evening Express increasing the reach to all the locals of Mackie’s farm.
  • Important renewable energy publications the Solar Power Portal and Energy Voice published the story on their websites ensuring like minded eco-warriors could hear of the successful wind farm.


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