Mackie’s of Scotland brings home comforts to people working on oil rigs
AN ICONIC Scottish brand sent 150,000 litres of its luxury ice cream offshore last year to give those working on the oil rigs a ‘taste of home’.
It is estimated that over 1.5 million scoops of Mackie’s ice cream were consumed at sea in 2018 with the sweet treat being served in many oil rig restaurants.
Mackie’s of Scotland supplies its ice cream to firms like Entier – catering giant for the offshore industry in Scotland.
Stuart Common, Sales Director at Mackie’s, said: “We’ve had a lot of feedback to say the people working offshore love our ice cream. It’s fantastic to know that our products are so popular with people in Scotland that they’re even being shipped out to sea.
“We know that offshore workers can be away from home for weeks on end and recognise that it’s important they have some home comforts.
“We don’t skimp on the quality of our ingredients and the result is a taste that people remember from their childhoods.
“The ice cream comes directly from the family farm and is made with all of our own milk and cream – and we think it doesn’t get more wholesome and homely than that.”
Produced on the family farm in Westertown, Aberdeenshire, Mackie’s has made ice cream with milk and cream from its own herds since 1986. The recipe for its Traditional flavour – the most popular take home ice cream in Scotland – has not changed since then.
Unlike the majority of its competitors in the UK ice cream market, Mackie’s is an independent company and is now the fifth biggest ice cream brand in Britain.
The firm grew 13% last year thanks to record-breaking sales and currently has 22% of the Scottish premium ice cream market.
Mackie’s also announced new listings with Marks and Spencer in May this year, with its ‘Traditional’ flavour now sold in 80 stores across Scotland.
Stuart added: “We’re very proud of our roots here in Aberdeenshire but our ice cream travels far and wide – which is quite amazing when you hear how well it’s received all over the world.”
Mackie’s produces over 10 million litres of ice cream every year and distributes to the UK and worldwide.
WANT TO FIND OUT HOW OUR FOOD & DRINK PR TEAM CAN HELP YOUR ORGANISATION?
Our food and drink PR team are always on hand to help your business tell its stories to the world. Get in touch with us today by calling us on 0131 561 2244 or by filling in the contact form belowContact Form