“Must have” ice cream lands impressive coverage with food and drink PR

WHEN we helped a top ice cream brand announce a major contract win, the media scooped the story up instantly.  

Mackie’s of Scotland’s first ever flavour, Traditional, has won the hearts of consumers over the years and became the most popular take home tub north of the border.

In a deal worth over £100,000 per annum, Mackie’s secured a brand-new listing with 80 Marks and Spencer stores across Scotland, bringing the much-loved flavour to the retailer’s loyal customers.

We made sure that the news spread far and wide, securing 17 pieces of coverage in top titles, reaching over 958,980 people.

Highlights included:

• Coverage in key business publications, including Insider, Daily Business, BQ Live, Aberdeen Business News
• Top trade coverage in Food Manufacture
• Prime national coverage in The Times, The Scotsman and The Herald
• Regional hits in all of the print editions of The Press and Journal and Edinburgh Evening News

A mix of significant coverage across trade, business and national media strengthens Mackie’s image as one of UK’s premium ice cream brands, helps to position it as an innovative, fast-growing company and increases potential for future business opportunities.

Can our Food and Drink PR experts help make your story a media success?

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