Mackie’s sweeps over the media with a M&S win

by Angelika Muzyka

Friday, May 31st, 2019

“Must have” ice cream lands impressive coverage with food and drink PR

A montage of media coverage for a food and drink PR media story on Mackie's contract win with M&S

WHEN we helped a top ice cream brand announce a major contract win, the media scooped the story up instantly.  

Mackie’s of Scotland’s first ever flavour, Traditional, has won the hearts of consumers over the years and became the most popular take home tub north of the border.

In a deal worth over £100,000 per annum, Mackie’s secured a brand-new listing with 80 Marks and Spencer stores across Scotland, bringing the much-loved flavour to the retailer’s loyal customers.

We made sure that the news spread far and wide, securing 17 pieces of coverage in top titles, reaching over 958,980 people.

Highlights included:

A mix of significant coverage across trade, business and national media strengthens Mackie’s image as one of UK’s premium ice cream brands, helps to position it as an innovative, fast-growing company and increases potential for future business opportunities.

Can our Food and Drink PR experts help make your story a media success?

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    Angie Muzyka is a member of the expert PR team at Scottish public relations agency, Holyrood PR in Edinburgh

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    Senior Account Executive Angie Muzyka is part of the multi-award-winning PR team at Holyrood PR, a leading Scottish PR agency

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