Mackie's Takes On The Wild And Secures Food and Drink PR Success
Thursday, March 2nd, 2017
on behalf of Mackie's of Scotland
Mackie’s of Scotland scholarship helps intrepid researcher to go wild in Mongolia
A LIFECHANGING expedition to investigate the impact of the cashmere trade was funded by the Sir Maitland Mackie Scholarship at The University of Aberdeen.
Zara Morris-Trainer secured the scholarship from Mackie’s of Scotland, enabling her to explore Mongolia and undertake valuable research into the sustainability of the cashmere trade and it’s effects on the local ecosystem.
The Maitland and Halldis Mackie Scholarship was set up by the university in 2015 to promote research into renewable energy, environmental land use and sustainability. Carrying on Maitland’s legacy, Mackie’s Westertown Farm in Aberdeenshire includes Scotland’s largest private solar farm, four wind turbines as well as biomass, helping the family firm to become a net exporter of renewable electricity to the grid.
We took on this intrepid explorer and her tale and whipped up a storm of coverage ensuring that her vital work didn’t go unnoticed.
Sharing the tales of Zara’s Mongolian adventure and they key role Mackie’s had to play in it was crucial to our team of PR experts. Headlines followed with several pieces of coverage both online and in print creating an amazing 350,104 opportunities to see.
- Fantastic double page spread in the Aberdeen Evening Express
- Reached a national audience with coverage in The Scotsman.
- Great online coverage with The Scotsman, Evening Express and the Inverurie Herald
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