Scottish ice-cream brand’s hot year of success secures widespread media coverage

Leading Scottish food brand, Mackie’s of Scotland has celebrated a record year of success, with an annual turnover of nearly £14 million.

Thanks to boosted ice cream sales and the production of its own renewable energy on-site at its Aberdeenshire farm, Mackie’s went from strength to strength during the financial year ending May 2018 – resulting in the company’s turnover increasing by 13% on the previous year.

We shared the news of the confectionary firm’s success with national and industry titles, securing a total of 15 items of coverage across traditional media and digital outlets.

Highlights included:

• Coverage in The Times and The Scotsman – read by some of the most influential figures in business
• A feature in top regional title, The Press and Journal – with a readership of over 48,000 
• Coverage in The Ellon Times and The Inverurie Herald, ensuring Mackie’s key messages are heard in the communities near to its Aberdeenshire farm
• Articles on Energy Voice and ReNews, leading sites in the energy sector
• A host of posts across social media, including a share of the story in a Facebook group dedicated to renewable energy – who’s 20,000 members were able to view the story
• A total of nearly 500,000 opportunities to hear the news of Mackie’s record-breaking year

“Over the last five years, Mackie’s have invested a further £3.9 million in solar panels and a wind turbine.

“We are continuing with further investments on the site to make the ice cream production more energy efficient and to help our advances to become 100% self-sufficient in renewable energy by 2020.

Sharing the financial success of Mackie’s is vital in maintaining its position as a leading business in Scotland’s consumer economy.

By sharing the news with publications in the renewable sector, we were able to spread the word of Mackie’s ‘sky to scoop ethos’ – meaning that everything from dairy products to packaging is produced on site, including 70% of the firm’s energy generated on the farm – to an engaged and relevant audience.

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