Mackie’s gets social with help of food and drink PR

by Izzy Stiven

Tuesday, March 19th, 2019

Scottish ice-cream brand’s hot year of success secures widespread media coverage

Traditional and digital coverage secured by food and drink PR agency for Mackie's of Scotland successful financial year

Leading Scottish food brand, Mackie’s of Scotland has celebrated a record year of success, with an annual turnover of nearly £14 million.

Thanks to boosted ice cream sales and the production of its own renewable energy on-site at its Aberdeenshire farm, Mackie’s went from strength to strength during the financial year ending May 2018 – resulting in the company’s turnover increasing by 13% on the previous year.

We shared the news of the confectionary firm’s success with national and industry titles, securing a total of 15 items of coverage across traditional media and digital outlets.

Highlights included:

  • Coverage in The Times and The Scotsman – read by some of the most influential figures in business
  • A feature in top regional title, The Press and Journal – with a readership of over 48,000 
  • Coverage in The Ellon Times and The Inverurie Herald, ensuring Mackie’s key messages are heard in the communities near to its Aberdeenshire farm
  • Articles on Energy Voice and ReNews, leading sites in the energy sector
  • A host of posts across social media, including a share of the story in a Facebook group dedicated to renewable energy – who’s 20,000 members were able to view the story
  • A total of nearly 500,000 opportunities to hear the news of Mackie’s record-breaking year

Mackie's PR photography“Over the last five years, Mackie’s have invested a further £3.9 million in solar panels and a wind turbine.

“We are continuing with further investments on the site to make the ice cream production more energy efficient and to help our advances to become 100% self-sufficient in renewable energy by 2020.

Sharing the financial success of Mackie’s is vital in maintaining its position as a leading business in Scotland’s consumer economy.

By sharing the news with publications in the renewable sector, we were able to spread the word of Mackie’s ‘sky to scoop ethos’ – meaning that everything from dairy products to packaging is produced on site, including 70% of the firm’s energy generated on the farm – to an engaged and relevant audience.

Why not find out what our food and drink agency could serve up for your business?

Getting in touch couldn’t be easier. Simply give us a call on 0131 561 2244 or take a few seconds to fill in the form below and one of the team will get straight back to you:

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Izzy Stiven is a member of the expert PR team at Edinburgh public relations agency, Holyrood PR in Scotland

Private: Izzy Stiven

Account Executive, Izzy Stiven is part of the multi-award-winning PR team at Holyrood PR, a leading Scottish PR agency

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