Homecoming for dedicated manager at Scottish crisp factory highlights firm’s prominence in the food industry
OUR food & drink PR team seized the attention of numerous media outlets when we announced the return of Emma Foster as General Manager at Mackie’s Crisps.
After taking a two-year break from the business to pursue other interests, Emma was drawn back to the company by its tight knit team and the company’s expanding product range.
Since her 2020 reinstatement back into the company, Emma has completely reformed the production runs and shift schedules, delivering increased productivity, improved work-life balance for staff and dramatically reduced food waste.
We spotted the potential in Emma’s story and after sharing it with the media, success highlights included:
- 14 items of coverage
- 305,165 opportunities to see with additional 1.9 million from BBC News Papers.
- Trade coverage in The Scottish Grocer (print) & Insider
- Front page feature in The Courier
- Valuable local and national coverage in BBC News Papers, Courier and Advertiser, Evening Telegraph, Perthshire Advertiser Series
Our dedicated food & drinks PR team took the time to contact Emma and scheduled a call. We then sourced statistics on both the production and factory changes it had undergone. Once this was complete, the team then drafted a meida release, arranged photographs and secured sign off.
The package was then issued to business media, food and drink press, local news outlets and regional media, which generated powerful reach – including a front page mention in one of Scotland’s biggest daily papers, The Courier, serving Fife, Tayside, Angus and Perthsire.
That cut through included relevant sectors, ensuring heightened brand awareness for Mackie’s Crsips, which can ultimately help drive higher sales.
The story also helped position the popular Scottish snack as a trusted and well-established brand which provides a great place to work for employees. That illustrated the importance of listening to both customers and staff in Mackie’s Crisps.
Find out more about the delicious and vast range of products available to you by Mackie’s Crisps by visiting https://www.mackiescrisps.co.uk/
Read the original release here
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