Mackie’s crisps is media hungry with business boom

Snack brand is a national sensation thanks to Food and Drink PR

Food and Drink PR photography, George and James Taylor of Mackies at Taypack

After its biggest year for product development and an annual turnover increase of 22%, Mackie’s at Taypack is ready to ramp up production in 2022 – with Food and Drink PR experts on hand.

Following a series of successes over the past year, including a listing at COP26, and deals in bars, trains and planes, the Perthshire based firm is looking forward to another year of surging demand, as they make exciting new plans to entice consumers.

With over 23,299,554 packs of crisps sold in 2021, the firm hope to double-down on its achievements with a range of new crisps, popcorn and healthy snacks.

Highlighted included:

Key features in national media including: BBC Scotland and The Scotsman
39 items of coverage across national, regional, and business titles
5,082,728 opportunities to see across print, online, and social media publications
Features in: BBC North East Scot, Scottish Financial News, and Food Manufacture

Our experts spoke with Managing Director at Mackie’s at Taypack, James Taylor, as well as National Wholesale Account Manager, Mel Hack to gain further insight into success and the firm’s plans for the year ahead.

The team drafted a press release and sent it out to the media securing coverage in a variety of titles across Scotland, reaching over 5 million people!

This projected the brand on to a national scale and placed the firm and its products in front of masses of existing customers as well as new ones. In addition, the coverage also showed the innovative methods the firm are using to continue expansion and their dedication to continually developing their products.

For more information on Mackie’s at Taypack, visit: https://www.mackiescrisps.co.uk/

Read the original release:

Major growth as Mackie’s Crisps takes bigger bite of the market

We do much more than food and drink PR! Find out how our expert PR team can help your business flourish!

The Food and Drink PR team would love to hear from you. Simply give us a call on 0131 561 2244 or take a few seconds to fill in the contact form below and one of the Food and Drink PR team will get straight back to you:

Contact Form