Mackie’s create a blizzard in the media with freezer system
Friday, January 15th, 2021
on behalf of Mackie's of Scotland
Ice cream brands advanced freezer hits the headlines as it nears completion
The double drum spiral freezer will allow Mackie’s to cut energy use by up to 80% and increase ice cream productivity on the Aberdeenshire farm.
Our team of food and drink PR experts told the story and delivered the following results:
- 9 items of coverage
- 68,814 opportunities to see
- Impressive print feature in national title, Press and Journal
- Specialist and business coverage in Aberdeen and Grampian Chamber of Commerce, Scotland of Food and Drink, Scottish Business News Network and Caterlyst Agenda
- Media enquiry from outlet, Zenoot and online coverage
Project Manager, Yzanne Turbett, said: “The installation of the spiral freezer marks a major milestone in this project. In our early planning phase we had no inclination of the problems which the country would face last year and the building work was indeed delayed at the start of the first lockdown.
The coverage our team secured for Mackie’s in the Press and Journal and numerous business titles positively pushes Mackie’s into the spotlight and expands its reputation as an energy efficient brand.
You can read the original press release here.
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