Mackie’s create a blizzard in the media with freezer system

by Cameron Ward

Friday, January 15th, 2021

Ice cream brands advanced freezer hits the headlines as it nears completion

Food and Drink PR success post graphic of public relations expert Holyrood PR's spiral freezer story with Mackie's of Scotland

ICE CREAM giants, Mackie’s of Scotland celebrated its low carbon refrigeration system with a host of media coverage, thanks to Holyrood PR’s food and drink PR experts.

The double drum spiral freezer will allow Mackie’s to cut energy use by up to 80% and increase ice cream productivity on the Aberdeenshire farm.

Our team of food and drink PR experts told the story and delivered the following results:

Project Manager, Yzanne Turbett, said: “The installation of the spiral freezer marks a major milestone in this project. In our early planning phase we had no inclination of the problems which the country would face last year and the building work was indeed delayed at the start of the first lockdown.

The coverage our team secured for Mackie’s in the Press and Journal and numerous business titles positively pushes Mackie’s into the spotlight and expands its reputation as an energy efficient brand.

As well as the new spiral freezer Mackie’s also have a ten acre solar farm and use wind turbines to actively use renewable power on the farm.

You can read the original press release here.

Can your firm benefit from expert food and drink PR?

Is your brand sitting on untapped stories that need unearthed, packaged up and told to the world? If you’re feeling inspired by our work with Derek and Mackie’s, please don’t hesitate to get in touch, using the form below:

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    Cameron Ward

    Account Executive, Cameron Ward, is a part of the award-winning PR agency, Holyrood PR - based in Edinburgh, Scotland.

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