Mackie’s Supermarket Sweep of Coverage
Tuesday, May 23rd, 2017
on behalf of Mackie's of Scotland
A spree of coverage for Mackie’s order South of The Border- with the help of expert Food and Drink PR
MACKIE’S of Scotland landed an important second listing in Sainsbury’s in England for its much loved Honeycomb ice cream, giving us the chance to share this sweet deal.
Securing freezer aisle space in 457 stores with the supermarket giant, Mackie’s celebrated this second listing as a major step for the Aberdeenshire family firm – as it has previously struggled to get English retailers to stock flavours beyond its original best seller.
With sales for the popular honeycomb flavour reaching close to one million litres just in Scotland alone – Mackie’s hopes this listing will encourage retailers across the border to stock more of its delicious flavours.
This exciting news for our client gained a trolley full of coverage, generating the following highlights:
- An impressive 922,177 opportunities to see across 9 cuttings
- National Coverage in The Scotland of Sunday
- Valuable coverage in North East Scotland’s most read papers, the Press and Journal and the Aberdeen Evening Express, as well as online- important publications as Mackie’s is based in Aberdeenshire.
- Key online trade coverage in Food Manufacture highlighting its success to further buyers and retailers
This spread of coverage is excellent as it shouts Mackie’s name out to important trade publications with target audiences of great interest.
Coverage that reaches the main papers of Aberdeen is also fantastic as it promotes Mackie’s as a relevant and successful brand from the local area – helping build the brand and anticipation ahead of its first parlour opening later this year.
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