Luxury boutique hotel checks out digital PR boost

by Holyrood PR

Saturday, September 18th, 2010

Hotel PR experts lead the way on digital campaign for luxury hotel

A montage of digital coverage secured by Hotel PR agency for Fraser Suites

EDINBURGH’S newest luxury boutique hotel, Fraser Suites, was determined to keep a step ahead of the competition when it opened its doors.

So, the management team called upon our hotel PR experts to deliver masses of online coverage and boost the venue’s standing in a new and booming digital market.

Like all hospitality venues in 2009 and 2010, the team at Fraser Suites were learning how to negotiate the new and fast-changing world of online travel sites.

Since 2005 online services like Lastminute.com, TripAdvisor and booking.com had been growing in influence – while also changing the way guests and travellers used and reviewed hotels.

Fraser Suites Edinburgh tasked us to deliver successful hotel PR that would see it mentioned in the most influential digital sites – not just quickly, but also positively. We delivered in spades during our 10-month awareness building campaign with highlights including: 

  • Highly sought after coverage on the travel section of the Wall Street Journal website
  • Coverage on the website of travel heavyweights, Booking.com who have over 30 million unique monthly visitors
  • A prime spot on one of the world’s biggest travel sites, Trip Advisor, which boasted an incredible 280 million unique monthly visitors
  • Digital coverage on widely read international travel blogs

The reviews and recommendations from some of the biggest digital names in the industry boosted Fraser Suites’ name onto the screens of travellers looking for a luxurious getaway to Scotland’s capital.

A montage of digital coverage secured by Hotel PR agency for Fraser Suites

But the digital explosion didn’t end there. As well as the flood of mentions on online review and recommendation sites, a host of positive news stories about Fraser Suites were spread across the most high-impact, high-influence digital news titles., including: 

  • Prime national coverage on BBC and STV online
  • Digital exposure on Deadline News, one of the UK’s top 50- online news sites
  • Coverage on STV and Good Morning Scotland
  • Over 50 Million combined opportunities to view

Among the stories we told on behalf of the stylish and luxurious new venue was news of the high-profile launch event, the haunting tales of a ghostly visitor, features on the venue’s distinctive concierge, details of the quest to secure a centuries old newspaper and the discovery of a long-lost stained glass masterpiece.

Fraser Suites were thrilled with the wide-reaching results and their digital prominence. They were propelled to online success which named them as a main player in the luxury boutique hotel field and kept them at least two steps ahead of the market competition.

Our digital PR experts were able to put their name in front of exactly the right audiences across the globe – which is a huge number of potential guests!

Find out how our public relations experts and digital PR can benefit your business.

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Holyrood PR

Award-winning Scottish public relations agency Holyrood PR in Edinburgh tells powerful stories for its diverse business clients. Here the PR experts celebrate the firm's own stories, photography and video successes.

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