Lulu – Giving You Nights to Remember

by Holyrood PR

Tuesday, October 10th, 2006

Ambitious new club-part bar Lulu is ready to face competition in Edinburgh’s night scene

Hospitality PR photograph of Lulu's glamourous launch located underneath Tigerlily, EdinburghWELCOME to the wonderful world of Lulu – glamour, effortless cool, eclectic sounds and lush surroundings…

Part club-part bar, Lulu promises to be different from any nightspot in Scotland – offering unrivalled levels of style, service and sophistication.

Lulu is the latest venture from Montpeliers, the group which has spent 10 years setting the style bar benchmarks that everyone else follows – and once more it has reinvented the sector in stunning fashion.

While rivals have embraced the superclub theme, Lulu has deliberately downsized to limit its capacity to just 300 people. But there is nothing small about the ambitions of Lulu.

Based beneath the group’s award-winning and uber-chic Tigerlily, every inch of Lulu’s style – co-ordinated by acclaimed interior designers Graven Images – has been crafted to ensure it’s the best of the best.

David Johnston, part of the Montpeliers team behind both Tigerlily and Lulu’s designs, said the venue is both intimate yet exceptionally friendly.

He said: “The look is very lush and decadent and the richness of the interior give a totally glamorous, burlesque feel.

“Lulu will do things differently from other bars or clubs in Edinburgh. It’s certainly not a disco or nightclub, but while it will have an edge of exclusivity, its size means that it will be intimate and very comfortable.  It will almost have a feel of being at your own private party – where you can enjoy great company with your favourite drinks and top tunes.”

Another of Lulu’s big differences, guaranteed to revive even the most jaded nightowl, is probably the simplest of all. The sheer numbers of skilled bar staff, matched by the lack of shoulder-to-shoulder rubbing, ensures Lulu is hugely customer-friendly. Specially-trained drink hosts will also circulate around tables offering eclectic advice on cocktails, wines and spirits, helping customers to create their own concoctions or revive old favourites.

Hospitality PR photograph of uber-chic and glamorous Lulu interior underneath Tigerlily, Edinburgh

Manager Ben Carlotto, who was headhunted from Australia where he launched and revitalised some of the country’s most renowned nightspots, said: “The emphasis is on exceptional service in a friendly and relaxed bar atmosphere. Our aim is to bring back the romance and theatre of bar culture and get people thinking about the kind of drinks they are enjoying.

“Customers are encouraged to fully interact with staff about the range of drinks on offer and the different options available. This creates an atmosphere where the customer enjoys the exceptional and personal service they are given rather than feeling uncomfortable or fussed over.”

The venue also thumbs its nose at the design rules which have become drearily uniform in the bar/club sector.  Lulu has a number of one-off features not least its Swarovski crystal studded wall, an underlit dancefloor evoking memories of the iconic 1970s scene from Saturday Night Fever and a huge vinyl illustration showing a Georgian scene of bacchanalian excess. The artwork, inspired by the 1835 painting Sailor’s Carousing – or a peek in the long room, is a tongue in cheek tip of the hat to the chequered history of the 150-year-old building, in its every incarnation from original hotel to house of ill repute to finance house and now to icon of design excellence.

Two of Edinburgh’s club scene stalwarts Fraser Heeps, best known for launching and managing Caberet Voltaire, and Eric Roberts, DJ, promoter and agent extraordinaire, are responsible for Lulu’s music.  The duo have created a DJ line up that is edgy yet accessible.  Lulu will play music for a more discerning listener and provide an alternative to everything else on George Street and beyond.  There won’t be any tired disco house or funky floor-fillers by numbers.

Lulu – open seven nights a week from 8pm to 3am – has deliberately avoided operating a membership scheme, meaning there will be a permanent open-door policy.

While Lulu will come to life at night, during the day venue will operate as an ultra-cool venue for any business event, launch or meeting. In a move designed to attract the cream of Edinburgh’s event business, it has been equipped with the latest audio-visual technology and handsome furniture that can be cunningly hidden away when Lulu reverts to a club.

Lulu… the quintessential evening experience.

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