It’s time to start falling in love with your job this Valentine’s Day

How a Scottish PR agency could make your team feel warm and fuzzy

AT the risk of sounding a bit square, Valentine’s Day should remind you how much you (and your colleagues) love the job and the business.

Sound a bit daft? Stick with it – for most of us spend a huge amount of our lives in the workplace.

Yes, Valentine’s may be loved by the romantics and seen as a marketing ploy by many, but what better time for us to take stock and consider that most important relationship between the fabled hours of 9-5.

Yet for all the good intentions and textbook HR practice, the pay rises and even the perks, you may be falling short in one crucial area: failing to celebrate your staff and give them the public credit they deserve.

While our primary focus is almost always delivering results that boost the bottom line, we also take pride in giving your staff the recognition they deserve, in many different ways:

Team Member Focus

Each month we help our client Eagle Couriers celebrate the talents, quirks and individuality of one of its own members of staff.

Despite being Scotland’s largest independent courier firm, it competes against large often multinational firms with reputations as bad employers.

Eagle’s clear and obvious differentiator is its people – many of whom clearly love the business and prove that through their longevity of service. Some are even into their fourth decade, having been with the business since it started. Inspiring stuff that deserves to be celebrated.

With a different person nominated each month by the Directors, we interview them, dig out some fun and interesting back-stories – and share their personality on the Eagle Couriers website and social channels, providing a glimpse into a key member of the Eagle family.

Seminal Moments

Everyone has been there. You’ve worked your backside off on a major project – perhaps even a project that has transformed your business.

You’ve worked long hours – and had moments of lightbulb ingenuity, where everything has come together – and the deal has been of huge importance to the business.

Next moment you’re in the pub, trying to explain to your friends or even some of your colleagues the importance of this moment, only to see their eyes glaze over.

However, should that same achievement be recognised in the manner of our client Commsworld’s staggering £30million contract with Glasgow City Council – with coverage across The Times, The Herald and the country’s top trade and business media, that story in the pub might be just that bit easier to tell.

Not to mention the next time you make a call with a supplier or a customer that has read about your huge success.

Charitable Achievements

From time to time your colleagues surprise and inspire you. Take for instance CALA Homes’ Craig Leishman, who spent a summer in Cambodia helping locals learn to build safe homes.

Craig’s inspiring tale could have been kept a secret, with even many colleagues at the blue-chip firm unaware of his work.

However, we successfully targeted key local, trade and lifestyle titles to ensure his charity work was celebrated.

Charitable endeavours are the foundations of stories we tell on a regular basis – ensuring the above-and-beyond work of your teams are met with positive publicity.