Dundas’ House in Front of Huge Potential Audience Thanks to a Clever Media Campaign from Holyrood PR
WHEN OUR TEAM discovered lucky buyers could snap up a five-bedroom Dundas home for around the price of a one-bed flat in Edinburgh, we knew the story would be a hit
As part of the popular Uphall Station Village development, we were shocked to see this opportunity still on the market, especially when we seen just how cheap the price was.
Despite only being 14 miles from Edinburgh city centre, the new build shockingly can be bought for around the same price for a one-bedroom flat nearer the town. However whilst the Lothian development isn’t bang in the city, there are still plenty of similar amenities nearby, as well as transport links to help out local commuters.
Our PR experts knew this was a perfect opportunity, and got to work on a media campaign, results included:
- Over 400,000 opportunities to see
- Six different items of coverage
- Impact on both online and social media
- Impressive coverage on The Scotsman’s website, with links included
- Twitter and Facebook articles from well trusted The Edinburgh Reporter
Holyrood PR masterminded the entire process, with the resulting valuable coverage no doubt a huge help in selling the house, with links in every article showing readers directly to Dundas’ website.
Some of this was also region specific, so really aided in finding not just any set of eyes, but rather people in the area who are the most likely to be potential buyers.
Houses at Uphall Station Village are going fast, so this incredible offer won’t be around for long, but it’s clear to see the work of Holyrood’s PR team was a huge success.
Original story available here
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