Competition secures golden coverage thanks to Social Care PR Experts

Logo competition reaches over 180,000 people thanks to Social Care PR Experts at Holyrood PR

HOUSING provider Bield kicked their golden anniversary celebrations off with a bang by hosting a logo competition to create a bespoke design to use throughout the year on all materials.

The main aim was to get as many people involved as possible and Social Care PR Experts at Holyrood PR took on the challenge of getting individuals across the country to join in the fun.

Highlights include:

• Over 186,748 opportunities to see
• Prime coverage in local outlets such as Midlothian advertiser, Arbroath herald, Isle of Bute News, Edinburgh Reporter
• Trade coverage in Scottish housing news (web)
• Over 18 items of coverage

The team drafted a media release and tailored it to the 21 local authority areas that Bield operated in to reach as many customers, staff, family and friends of customers/ staff and everyone in between. By securing coverage across Scotland, we were able to spread the message far and wide with a host of people, resulting in an increased awareness of the competition and in turn, the number of entries.

Regional and local coverage are a powerful and valuable way to get your message heard. For this story in particular, we conducted a regional roll out – this is where we target each release specifically to a certain council area.

This coverage helped share a fun and inclusive message about our client to those who already have family in one of Bield’s retirement developments as well as those thinking about making the move.

With entries from all over the country, a 10-year-old from Larbert took home the prize winning a £100 voucher to use at an outlet of her choice.

View the original press release here.

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