Local Paper Backs Bield Appeal

by Holyrood PR

Tuesday, February 3rd, 2015

Couple Outdoors - Stock Bield ImageAn Appeal for Friendly Volunteers has Made its Way into the Press, With Help From Edinburgh PR Agency

An appeal for friendly and enthusiastic volunteers in the Dunfermline area has made its way into the local newspaper and onto a number of care industry titles, thanks to the award-winning team at Holyrood PR.

Holyrood Partnership works with Bield Housing and Care, sharing their many success stories, volunteer appeals and quirky development stories, which often garner excellent coverage in the local papers and industry publications.

Our volunteer appeal for ‘Befrienders’ in Bield’s Grants Bank development in Dunfermline looks to highlight Bield’s Befriender Project. This a project that looks to combat isolation amongst tenants in their developments by encouraging volunteers to spend time one-on-one with tenants, by going for walks, having a chat over a coffee or by going to social events in the local community.

29 JAN Dunfermline Press PAGE 32 CROPThe project is an integral aspect of Bield’s ‘Free to Be’ ethos, encouraging those who use Bield’s service to take part in all sorts of different, fun and interesting activities.

At Holyrood Partnership, we always look to secure coverage in industry press and were delighted when Housing Scotland Today (Scottish Federation of Housing Associations) and Housing News, two popular care titles, featured our appeal.

Looking to widen the coverage further, our Edinburgh PR team targeted local newspapers, ensuring the appeal reached the local community. The appeal featured in a generous spread in The Dunfermline Press.

To read the compelling release that made it to print click here.

This coverage was gained as part of a long running campaign with Bield.

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