A group of nine Lloyds Banking Group employees banked plenty of coverage when they volunteered for our client, Bield Housing and Care earlier this month.
As part of their ‘Day to Make a Difference’ initiative, the employees came to Bield’s Craighall Care Home to help transform the garden area.
The volunteers’ day consisted of painting the garden shed, pruning the garden hedges, pulling away any weeds and re-planting flowers.
Lloyds Banking Group have a strong connection with Bield as they officially fund the post of its Volunteer Development Worker, Donna Dickson, who works across Edinburgh and Lothian.
The work of the Lloyds volunteers attracted media coverage from the Edinburgh Evening News, The Carer UK and Care & Nursing Essentials.
This coverage is essential to boosting the profile of Bield – a registered charity – and rewards the great work done by the nine Lloyds employees at the Care Home.
To learn more and to read the full press release, click here. The successful coverage was achieved as part of an ongoing campaign on behalf of Bield by Holyrood PR.
If you’re interested in this type of coverage for your business from our award winning PR agency, then get in touch using the contact form below.