House hunters who paid a visit to CALA’s Muireston development in Livingston recently received a heightened show home experience thanks to the addition of a range of luxury items provided by stores within the outlet including Le Creuset, Denby, Pagazzi and Pro Cook.
The retail giant teamed up with CALA (East) in a bid to provide house hunters with a unique experience aimed at show casing the world class shopping available in the town.
The innovative partnership is believed to be the first of its kind in the area, providing buyers with a direct link to the local retail industry, and showcasing the best ways on-trend products can be used to style a home.
Kylie Wilson, Marketing Manager at Livingston Designer Outlet, believes demonstrating the fantastic shopping available in Livingston will attract investment to the area and give buyers a few ideas on how to decorate their new home.
She said: “Livingston is renowned for being a shopping mecca therefore it’s important we promote that to people who are thinking about moving to the area and do all we can to show them what the town has to offer.
“It’s also a great partnership as we can help show house hunters what products they might like to have in their new homes and where they can get it, so hopefully it will drive some new local customers our way.
Sarah Stanger, Director of Sales and Marketing at CALA Homes East, is also excited about the partnership.
She said: “At CALA the process doesn’t just stop at purchasing the home, our properties provide people with a lifestyle – and we want to help our customers to visualise that concept.
“Brands and retailers are crucial to making a house become a home and working with Livingston Designer Outlet will help demonstrate the fantastic shopping that would be on home buyers doorsteps.
“It’s great for us, it’s great for the outlet and the shops within it, it’s fantastic for the house hunters who come to Murieston and longer term it should be beneficial to the local economy so everyone’s a winner really.”
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