Major Leith Waterfront Development Underway

by Chris Fairbairn

Monday, November 19th, 2018

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Waterfront Plaza Property PR in Scotland

WORK has started on a much-anticipated residential development that will transform long-term disused land at a prominent section of Leith’s waterfront.

The popular Waterfront Plaza project by CALA Homes (East) located opposite Ocean Terminal will see the creation of 388 homes, along with 1500sq.m of flexible workspace units inspired by The Arches at Market Street near Waverley Station.

Urgently-needed affordable homes also comprise a key element of the development, with 82 to be built and brought to market by a housing association with a further 15 units delivered through the council’s Golden Share model.

Despite being initially recommended for refusal due to historic zoning for a commercial-led scheme, the brownfield site was unanimously backed by Councillors after receiving strong support by local community leaders, businesses and politicians.

A number of those supporters, including Councillors Adam McVey (SNP) and Gordon Munro (Labour) – as well as representatives from Forth Ports, visited the development in recognition of work starting.

Waterfront Plaza from Ocean Terminal Car Park Property PR in Scotland

Craig Lynes, Land Director at CALA Homes (East), said: “This is a milestone moment for Leith’s famous waterfront and will make a significant and tangible difference to the prosperity of the wider area.

“The community and key stakeholders have played a crucial role in helping us to get to this stage – as constructive feedback early on in the process helped us to amend plans in a way that really works.

“I would like to thank all of those who have positively engaged in the planning process and offered that support.

“By responding to the demand for a range of high-quality homes, improved public realm and connectivity to the Shore from Ocean Terminal, the site represents a success story for the council’s planning system. It has realised the potential of a brownfield site which has lain derelict for decades.

“We’re delighted to have now been able to welcome key supporters to the site start and thrilled to now be formally underway on such an important project.”

Bosses at the neighbouring Ocean Terminal were among the supporters, along with 41 of its businesses. Further supporters include Forth Ports, Port of Leith Housing Association, Leith Chamber of Commerce. The city’s Lord Provost, Frank Ross, also offered vocal support for the site during the planning process.

Waterfront Plaza includes a wide mix of homes from flats to large townhouses – and even a modern take on the city’s iconic colonies. Given the green light in December 2017, it is hoped that the show complex will be launched in summer of 2019 with first homes occupied towards the end of the year.

It is anticipated that an eclectic mix of ‘workspace’ units complemented with the proposed public realm, (an urban square and public green space along with a café building fronting Victoria Dock) will also draw more visitors to the area and keep them there for longer, in line with local ambitions to increase the retention of visitors in Leith.

Cllr Adam McVey, Craig Lynes, Cllr Gordon Munro Property PR in Scotland

Speaking following his visit to the site, local ward Councillor Gordon Munro, said: “There has been a lot of talk over the years about what would happen here.

“At last ground is being broken. This is the catalyst for a lot more and will set the standard for what is to come.”

Local Councillor and City of Edinburgh Council Leader, Adam McVey, said: “This development has a strong sense of place and strong understanding of Leith.

“I’m delighted that such a prominent patch of land in Leith which has been brownfield for so long is finally getting a development our community can be proud of.”

Pamela Smyth, General Counsel and Company Secretary with Forth Ports, said: “It’s great to see work is now underway at Waterfront Plaza.

“The development will add more vibrancy to the waterfront area and gives added momentum to the regeneration of Edinburgh’s Waterfront. We look forward to seeing the development open later next year.”

As well as the major economic benefits and the creation of a public realm, a wide range of the local housing supply will be boosted, with 97 affordable homes also included in the plans.

The proposed development presents a range of apartments and family homes, to include 33 semi-detached and terraced townhouses, 27 colonies, 328 apartments, plus 29 ground floor workspaces fronting Ocean Drive.

The development continues CALA’s recent success and commitment to transforming challenging brownfield sites to deliver important homes for the city, with previous developments including nearby Albert Dock and Trinity Park.

More recently, CALA sold out all homes ahead of schedule at Ten Brunswick Road, formerly the Royal Mail sorting office – and has received planning permission to sensitively redevelop the city’s former Boroughmuir High School into high-quality duplex apartments along with a block of affordable homes.

CALA Homes is headquartered in Scotland and employs more than 850 people and earned its reputation on the high quality of the homes it builds, which are sensitively designed to augment the areas in which they are located.

The result is homes that are highly sought after and which retain their value over decades, earning loyalty from owners, who often live in a series of CALA properties.

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Chris Fairbairn of Scottish public relations agency, Holyrood PR in Edinburgh

Chris Fairbairn

Chris Fairbairn is an Account Director with award-winning public relations agency Holyrood Partnership. He is part of an expert PR team delivering PR services to a wide range of clients from headquarters in Edinburgh, Scotland.

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