Big hitting staff appointment meets big hitting coverage

by Fraser Clarke

Tuesday, October 16th, 2018

Cheryl Edgar’s appointment at Gilson Gray gets bumper coverage thanks to Legal PR success

Legal PR success for Gilson Gray

WHEN Gilson Gray told us its next appointment would ensure it was able to offer a full-suite of legal services at its North Berwick office, we knew it was important news.

Cheryl Edgar brings a wealth of experience and a depth of talent to the award-winning legal firm to ensure its friendly team in East Lothian can meet any client needs from under one roof.

After we went out to visit the team in North Berwick, we drew up a plan of action for the next three months to promote the services it offers and we knew the importance of hitting the ground running.

Following our phone interview with Cheryl, we had a grasp of her experience to date and her attraction to the Gilson Gray firm, who believe in doing things differently from the norm.

Legal PR success for Gilson Gray appointment

We utilised our contacts in both the national, local and trade media to ensure that news of Cheryl’s appointment was spread far and wide in a range of key titles.

Our team of Legal PR experts generated an incredible spread of coverage;

  • Coverage in key local title the East Lothian Courier to ensure Gilson Gray’s local audience in the county heard the news
  • National coverage in both The Scotsman print and online titles
  • A host of top industry coverage in titles including Business Insider, Daily Business and Scottish Legal News 
  • In total, our story reached over 330,000 people

The coverage helps to promote Gilson Gray as a rapidly growing firm, committed to providing the very best service to its clients by cherry-picking employees to build a team packed with enviable talent.


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Young PR professional Fraser Clarke, who works with public relations agency, Holyrood PR in Edinburgh, Scotland

Private: Fraser Clarke

Young public relations professional Fraser Clarke is part of the multi award-winning team at Holyrood PR, a leading Scottish PR agency

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