Double whammy for Gibson Kerr with stories about new premises and new team members
WHEN Gibson Kerr wanted to highlight two major announcements that signaled its continued growth ambitions, the firm’s first stop was legal PR experts Holyrood PR.
The long-established Edinburgh law firm had combined its two city offices to bring its operations under new premises – underlining its continued impressive expansion.
Meanwhile it also wanted to announce a series of key appointments and promotions to bolster its growing team.
The results were highly impressive:
- 21 items of coverage across national, regional, business and trade specialist media
- 472,690 opportunities to see online and across social media
- Key features in The Scotsman, Scottish Legal News, Business Connect, and Daily Business
This media coverage was essential for the ambitious firm, because a healthy profile gives Gibson Kerr the kind of credibility and standing that reassures existing clients – while also helping to attract new business.
it also underlines the narrative that this is a dynamic, growing business, not least by highligting the firm’s move to new offices at 6 Randolph Crescent in the capital’s West End, vital for Gibson Kerr as it manages a big surge in demand for its services.
Likewise, the news of a series of key appointments and promotions involving its 27-strong team of lawyers and support staff also helps paint a picture of a successful legal practice worth engaging with.
To deliver this powerful coverage, Holyrood PR created two releases to showcase the two announcements and arranged a professional photo shoot.
Then, our compelling package of words and pictures was carefully pitched to hand-crafted list of media contacts, specifically targeting the most relevant business and legal media.
Read the two releases here:
To find out more about Gibson Kerr visit https://www.gibsonkerr.co.uk/
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