Gilson Gray’s hiring of Ken Lauder results in bumper coverage thanks to Legal PR agency

GILSON Gray continued its company ethos of hiring the best talent in the legal industry when it appointed Ken Lauder as a Legal Director in the Litigation and Dispute Resolution team.

He brings with him over 30 years’ experience and specialises in high value personal injury, medical negligence and other professional negligence cases.

With a big-hitting appointment like this, we knew it deserved some big-ticket media coverage.

We shared the news with our contacts across national, local and industry media to ensure news of Ken’s appointment was widespread.

Highlights included;

• A feature in leading national newspaper The Scotsman
• Key local coverage in the Edinburgh Evening News and the Edinburgh Reporter
• Trade coverage in Scottish Legal News and Business Insider
• A total of seven items of coverage with 296,211 opportunities to see

Positive coverage across these titles ensure Gilson Gray’s reputation for hiring the best of the best is strengthened while potential clients can read about its success and ability to hire the best lawyers and therefore be more inclined to use its services.

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