legal PR photography, East Lothian business acquisition brings media success for Boyd Legal

East Lothian business acquisition brings media success for Scottish solicitors

Boyd Legal Media Coverage

East Lothian business acquisition brings media success for Scottish solicitors

Boyd Legal Media Coverage

Law firm makes the headlines thanks to legal PR campaign for acquisition

legal PR photography, East Lothian business acquisition brings media success for Boyd Legal

AMBITIOUS law firm Boyd Legal underlined its continued growth plans – with a smart acquisition which earned a series of powerful and positive headlines.

The successful firm of solicitors moved swiftly to acquired the client business of long-established Musselburgh legal practice, Somerville & Russell.

Howver, bosses of the firm want to make sure the news reached far and wide across East Lothian, to reach as many Somerville & Russel clienst as possible.

So, Boyd Legal called in the Scottish legal PR experts and we delivered the following excellent results:

In addition, the media release was featured in the East Lothian Courier online – becoming its most-read story on Wednesday, March 10. The website gets more than 252,000 unique visitors – meaning a huge additional profile boost for Boyd Legal.


Read our original media release here:


Our media activity delivered valuable, high impact coverage in all the target media by appearing in all of the major titles which serve East Lothian. It was a comprehensive sweep to ensure news of the transition was read by the right people.

To further support Boyd Legal, we also carried out a separate social and digital media campaign, also finely targeted to reach the existing clients of Somerville and Russell.

As well as advising those clients – most of them across East Lothian – about the acquisition by Boyd Legal, the campaign also highlighted the wide range of additional services offered by the Edinburgh headquarterd firm of solicitors.

That tightly-focused, low-cost digital campaign underpinned the firm’s key messages surrounding the move – to reassure clients that the transition would be stress-free and efficient, to offer options for meetings and to promote other legal services not previously offered.

It included a week-long social content plan with daily posts to Facebook and Twitter – and also involved promoted posts on Facebook specifically targeted to audiences in Musselburgh/East Lothian.


Discover the digital results here:

Legal firm takes the social media space by storm


Our team of legal PR experts are on hand at any time of the day to deliver fantastic PR results to you.

Get in contact to find out how, by phoning us on 0131 561 2244, or take a few seconds to fill and submit the simple form below and we’ll get straight back to you:

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