Law firm makes the headlines thanks to legal PR campaign for acquisition
AMBITIOUS law firm Boyd Legal underlined its continued growth plans – with a smart acquisition which earned a series of powerful and positive headlines.
The successful firm of solicitors moved swiftly to acquired the client business of long-established Musselburgh legal practice, Somerville & Russell.
Howver, bosses of the firm want to make sure the news reached far and wide across East Lothian, to reach as many Somerville & Russel clienst as possible.
So, Boyd Legal called in the Scottish legal PR experts and we delivered the following excellent results:
- Nine items of coverage across national and regional media
- 429,959 opportunities to see in print publications, online and across social media
- Key features In The Scotsman, East Lothian Courier, and The Edinburgh Reporter
In addition, the media release was featured in the East Lothian Courier online – becoming its most-read story on Wednesday, March 10. The website gets more than 252,000 unique visitors – meaning a huge additional profile boost for Boyd Legal.
Read our original media release here:
Our media activity delivered valuable, high impact coverage in all the target media by appearing in all of the major titles which serve East Lothian. It was a comprehensive sweep to ensure news of the transition was read by the right people.
To further support Boyd Legal, we also carried out a separate social and digital media campaign, also finely targeted to reach the existing clients of Somerville and Russell.
As well as advising those clients – most of them across East Lothian – about the acquisition by Boyd Legal, the campaign also highlighted the wide range of additional services offered by the Edinburgh headquarterd firm of solicitors.
That tightly-focused, low-cost digital campaign underpinned the firm’s key messages surrounding the move – to reassure clients that the transition would be stress-free and efficient, to offer options for meetings and to promote other legal services not previously offered.
It included a week-long social content plan with daily posts to Facebook and Twitter – and also involved promoted posts on Facebook specifically targeted to audiences in Musselburgh/East Lothian.
Discover the digital results here:
Our team of legal PR experts are on hand at any time of the day to deliver fantastic PR results to you.
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