Legal Firm’s Expansion into Fife Captures the Media’s Attention

by Fraser Clarke

Thursday, March 21st, 2019

Boyd Legal’s New Office in Fife Hits the Headlines Thanks to Expert Legal PR

oyd Legal's Expansion to Fife Enjoys Successful Legal PR

WHEN valued client Boyd Legal let us know about its plans to expand its operation into Fife, we set about producing a mini campaign of Legal PR activity to ensure it hit the headlines.

This involved two stories hot on the heels of each other to ensure continued momentum within the media and allowed our stories to get as many of Boyd Legal’s key messages out there as possible.

Our two stories focused on the move itself and then the expertise of Kelly Matthews who was appointed as associate at the firm’s new Kirkcaldy office, bringing with her a wealth of expertise and experience.

We shared these engaging stories with our key contacts across the national and local Fife titles, as well as the legal media to generate the following results:

  • Key national cuttings in The Scotsman
  • Local coverage in titles including Fife Today and the Fife Free Press
  • Prominent trade coverage one respected pages such as The Daily Business, Scottish Legal News and Insider
  • A total of 391,629 opportunities to see

Legal PR photography to support the news of Kelly Matthews joining Boyd Legal“Boyd Legal Solicitors has underlined its continued growth ambitions by appointing a new Associate to its expanded base in Fife.”

The strong coverage for Boyd Legal not only alerts more people to its move and potential business through its door, it also provides a boost to the new team in the area and creates a happier workplace.

Why not find out what our team of Legal PR experts could do to boost your business?

Getting in touch couldn’t be easier. Give us a call on 0131 561 2244 or take a few seconds to fill in the form below and one of the team will get straight back to you:

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Young PR professional Fraser Clarke, who works with public relations agency, Holyrood PR in Edinburgh, Scotland

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Young public relations professional Fraser Clarke is part of the multi award-winning team at Holyrood PR, a leading Scottish PR agency

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