Legal Firm’s Expansion into Fife Captures the Media’s Attention
Thursday, March 21st, 2019
on behalf of Boyd Legal
Boyd Legal’s New Office in Fife Hits the Headlines Thanks to Expert Legal PR
WHEN valued client Boyd Legal let us know about its plans to expand its operation into Fife, we set about producing a mini campaign of Legal PR activity to ensure it hit the headlines.
This involved two stories hot on the heels of each other to ensure continued momentum within the media and allowed our stories to get as many of Boyd Legal’s key messages out there as possible.
Our two stories focused on the move itself and then the expertise of Kelly Matthews who was appointed as associate at the firm’s new Kirkcaldy office, bringing with her a wealth of expertise and experience.
We shared these engaging stories with our key contacts across the national and local Fife titles, as well as the legal media to generate the following results:
- Key national cuttings in The Scotsman
- Local coverage in titles including Fife Today and the Fife Free Press
- Prominent trade coverage one respected pages such as The Daily Business, Scottish Legal News and Insider
- A total of 391,629 opportunities to see
The strong coverage for Boyd Legal not only alerts more people to its move and potential business through its door, it also provides a boost to the new team in the area and creates a happier workplace.
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