Lawyer Turned Disruptor Ami Knows Success is Getting Clozer

by Scott Douglas

Tuesday, January 26th, 2016

Exciting start-up fusing high-powered sales and the shareable economy sees $1.3 billion in deals in the works after just three months

Ami Bloomer, CEO of tech firm Clozer, works with public relations agency Holyrood PRDISRUPTOR Ami Bloomer is aiming to join the ranks of elite women in tech after her latest venture – fusing the sharing economy and corporate sales – drove a billion dollars-worth of deals in just three months.

The London-born entrepreneur is in the enviable position of having 400 angel investors circling Clozer, her 37-strong start up which brings the peer-to-peer power of an Uber or Airbnb to global direct sales.

Buzz surrounds the firm, which matches business deal makers with ideal local sales experts anywhere in the world, to make sure lucrative business deals are “clozed” effectively.

Tech entrepreneur Ami Bloomer in a free to use PR photoDriven through the website, the firm has already seen 45,000 sales professionals sign up, as well as 15,000 businesses. As a result 2700 clients have been matched with dedicated ‘Clozers’ meaning deals are in the works totalling $1.3 billion.

Ami, 29, moved into tech after studying at Warwick Law School and practising criminal law as a barrister in London’s Inner Temple, before deciding a legal career was not for her. Though, she can still provide Barrister Support Services.

She said: “The sharing economy is often seen as little more than transactions between casual consumers. While the likes of Uber, Airbnb and Rent The Runway have shown the true business potential, no-one has really made a dent in the direct sales industry.

“It’s a sector valued at $180 billion, but simply hasn’t adapted online. Clozer changes that by allowing businesses to find the right sales people on-demand and in real time. It’s fast, effective and crucially, it’s very scalable.”

She added: “If I get a lead in Singapore, I have to pay travel expenses to get members of my London team to Singapore. They don’t know the culture, the language or the customs. Inevitably this affects the likelihood of the deal closing.

“Clozer connects you to a local sales professional, someone with industry knowledge, potential contacts to your buyer and insight into local cultural nuances. The sales professional will attend the meeting as if they were a member of your own team. “

Companies can choose to pay per Cloze, meaning no costs are incurred until the deal is done, while offsetting the costs of recruiting, hiring and managing a global sales team. The firm’s initial successes mean it is now being courted by seed investors and is intent on choosing a serious VC firm to move forward to 15,000 deal Clozes.

Ami’s already impressive CV includes founding The Crowd Works, which disrupted recruitment and was awarded a share of the £1million Social Good, Social Tech fund. It proved too disruptive for LinkedIn which revoked the firm’s API access, killing the product. Clozer has been carefully developed to have no such vulnerability.

She is also a canny tech investor, backing success stories such as and is a sought-after motivational speaker. In 2014 she was finalist in the Great British Entrepreneur of the Year and in  2015 was listed as on of Management Today’s ’35 women under 35’ and founded the successful Give What You’re Good At, described as a for intelligent volunteering.

While her latest venture promises to be here biggest success to date, she acknowledges it is not for every business. However she added: “Sales-as-a-service is a Tech entrepreneur and disruptor Ami Bloomergrowing niche for commodity type sales, where buyer loyalty isn’t an important factor in structuring a deal. “

With an international executive team, offices in Pall Mall, London and in Vienna and technical expertise in Bulgaria, India and the Philippines, Clozer is as diverse as its user base.

As well as the proprietary analytics, which help identify the most successful way for sales companies to ‘cloze’ deals,  the firm is developing a Siri-like sales coaching app for Clozers.  The app will harness data and use predictive analytics to help them cross sell and upsell.

Note to Editors

Available for interview and comment:

Ami Bloomer, CEO,

Mattia Varriale, Managing Director,


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Scott Douglas, of public relations agency Holyrood PR in Scotland

Scott Douglas

Scott Douglas is the co-founder of the multi award-winning Holyrood PR, renowned public relations agency in Edinburgh, Scotland.
As well as providing expert PR services in Scotland and the UK, the former journalist heads a team which offers a host of other professional media services.
Those include crisis management PR, photography for business PR, affordable business video, social media campaigns and strategic content planning and delivery for businesses of all sizes.

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