Legal appointments are PR win for exciting law firm

by Chris Fairbairn

Thursday, August 18th, 2016

PR agency delivers multiple bites of the cherry and sustained media success for exciting law firm

gg-sign-cov-montageYOUNG ambitious law firm, Gilson Gray is firmly on the expansion trail after a successful first two years – securing two high profile moves and so expanding both its reputation and its talent base
With Gregor Duthie joining its Real Estate team and Stuart Robertson coming on board with Employment Law, it was a natural opportunity to shout about the firm’s ongoing success story, with help from the public relations experts here at Holyrood PR.
While others would have taken the easy option to combine both announcements, we stuck to  our ‘multiple bites of the cherry’ approach to public relations and handled each appointment individually.
The results? We effectively doubled the number of positive media stories on the exciting new law firm, which has offices in both Edinburgh and Glasgow.
Gregor Duthie’s appointment from DWF – which you can read about in the original press release – symbolises the ambition of the department for Scotland wide growth. And the positive coverage rolled in as a result:

 But the public relations success didn’t stop there, as our Scottish PR agency also helped to tell the story of how Stuart Robertson has also joined the Gilson Gray team as a Partner – full details in the original media release.
Stuart joined the firm from Ledingham Chalmers and his appointment also attracted a flurry of positive headlines, which delivered real value to the Gilson Gray brand.
  • It appeared in the country’s newest quality daily newspaper, The National, which reaches an influential audience across Scotland, including many aligned with the SNP Scottish Government
  • It also enjoyed extensive coverage in The Scotsman, appearing in print and on the august title’s website, which reaches an online audience across the UK and beyond – particularly business decision makers.
  • And to further raise the profile of Gilson Gray amond possible business leaders across multiple sectors, the story also appeared in titles as diverse as the Daily Record, SBNN, Scottish Legal News and  Journal of Law Society Scotland.

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Chris Fairbairn of Scottish public relations agency, Holyrood PR in Edinburgh

Chris Fairbairn

Chris Fairbairn is an Account Director with award-winning public relations agency Holyrood PR. He is part of an expert PR team delivering PR services to a wide range of clients from headquarters in Edinburgh, Scotland.

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