Challenger law firm makes big financial headlines with incisive legal PR
Saturday, July 26th, 2014
on behalf of Gilson Gray
Gilson Gray sets out media wishlist for mergers story – legal PR experts step up and deliver with style
DISRUPTIVE new law firm Gilson Gray arrived on the Scottish legal scene with a bang – and was desperate to keep up the media momentum to build name recognition.
Already positioned as the biggest full service law firm launch in Scotland in a century, bosses of the ambitious new firm wanted to ensure their innovative practice would continue to earn positive headlines.
So, when the firm revealed it had acquired to respected financial services firm to impressively bolster its fledgling financial management arm, it was vital the news be reported in the most credible titles. Managing partner Glen Gilson particularly wanted the story reported in the most influential titles read by independent financial advisers.
We delivered – in spades. News of the acquisitions was widely reported in the difficult-to-reach specialist titles which are most widely read and respected by advisers and investment professionals across the financial services sector. Highlights included:
- An extensive report in the coveted FT Adviser – one of the most trusted titles in the sector
- Detailed and positive coverage in the respected Professional Adviser news site
- Glowing coverage in the highly influential Money Marketing news site
- Massive reach to high net worth dealmakers, with coverage in both Acquisitions Daily and MarketLine
- High-powered Scottish business coverage in The Scotsman, Business Quarter and Scottish Business News Network
- Headlines in the prestigious Fundweb site and the Practice Blog
While the two acquisitions were hugely important to Gilson Gray, the scope and range of the coverage achieved for a Scottish firm would rarely have been achieved, unless for significantly larger deals.
We helped Gilson Gray to cut through, thanks to our extensive media contacts, professional outreach to specialist journalists and super story packaging skills – you can read the original, incisive media release by following this link.
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