Women already buy 85% of greetings cards in the UK, and irreverent greetings retailer Scribbler is bracing itself for a surge in sales of its cheeky relationship-themed cards as gal-pals send each other anti-Valentine’s messages.
With hit shows like Sex and the City cementing the ideal of single sisterhood in the popular consciousness, unattached women have taken to sending each other cards instead of waiting around for incommunicative men.
Bestsellers at Scribbler include Half Moon Bay creations, such as a mischievous looking nun with the motto “I Feel a Sin Coming On …” or an image of a couple in a field with the phrase “It’s better to have loved and lost than to live with the psycho the rest of your life”. The cards retail at £2.50 at Scribbler stores across Scotland and England, and online at www.scribbler.co.uk.
Scribbler owner and founder John Procter said he was pleased the international festival of coupledom was being re-owned by unattached people buying funny cards to celebrate single life.
He said: “Valentine’s Day is traditionally a day for couples to celebrate their love. Scribbler offers a wide range of cards to mark those emotions – the success of our tongue-in-cheek ranges proves there is a lot more to February 14 than chocolates and roses.
“Women of the Sex and the City generation are not interested in sitting at home waiting for the phone to ring and bring fun to them, even on Valentine’s Day. They take single life in their stride and are set to enjoy February 14 with, or without a man in their lives.”
Around 24 million Valentine’s Day cards are sent in the UK each year, with love-struck Britons spending around £503 million on cards, flowers, chocolates and other gifts for Valentine’s Day.
Now, sassy singletons across the UK are reaching into their purses to avoid going gooey-eyed and buying cards to have a giggle.
John added: “You could say these cards had anti-Valentine’s Day sentiments, but I think there is more going on than this – it is almost as though single women are re-owning the occasion for themselves.”I would heartily welcome an ambush of Valentine’s Day – why should couples have all the fun?”