Knickerbocker-Glorious coverage is the cherry on top for Mackie’s

by Cat Timoney

Wednesday, June 21st, 2017

A great spread of Food and Drink PR coverage was the perfect topping for ice cream makers

Yvette Harrison coverage montage from Food and Drink PR

OUR CLIENT Mackie’s recently appointed a General Manager to lead the flagship 19.2 ice cream venture in Aberdeen’s landmark Marischal Square development.

Yvette Harrison from New Deer was successful in her application – a dream come true for a lifelong Mackie’s fan – and will bring a wealth of hospitality experience to the role and is looking forward to working with the family to deliver results at the 19.2 parlour.

She brings tubs of experience and her own family pedigree as her dog, Rolo, was always a fan of a scoop or two!

We thought that this news was too good not to share and set out, spreading the story and gaining some Knickerbocker-Glorious coverage.

Some highlights included:

  • Hits in the National titles The Metro and The National – excellent news for Mackie’s as achieving coverage on national platforms is a great way to increase brand awareness.
  • Coverage in The Aberdeen Evening Express, one of Aberdeen’s most read papers- a great result targeting readers in Mackie’s key geographical target market.
  • Generating an impressive 168,779 opportunities to see across seven cuttings.

This scoop of coverage for Mackie’s was a great way to shout about the exciting news happening at 19.2, a great way to put the parlour on the map.

Want to know how you can get some of this Food and Drink PR coverage for your business?

At Holyrood PR we love telling stories as we believe they are the best way to make your business stand out. Get in touch with our team of experts to find out more by calling 0131 561 2244  or by filling in the contact form below:

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Private: Cat Timoney

Cat Timoney launched her career as a communications professional with award-winning public relations agency, Holyrood PR in Scotland. She works from the offices of Holyrood PR in Edinburgh

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