Kids Golf Tournament Tees Off With Excellent Scottish PR

by Laura Berry

Wednesday, June 2nd, 2010

stv uskgSTV online has featured coverage of the start of this years US Kids Golf European Championship.

The artcle details how over 500 children from over 30 different countries are set to descend on Scotland this week as part of the tournament, which is meant to bring a massive boost to the Scottish economy and with the expected input of £2.27million, that is an impressive economic contribution.

Tournamant co-ordinator Alisdair Good explained why the event is such a finacial boon:  “Some of our younger players are coming from as far a field as Australia, South America and India for the tournament and they will each be bringing two to four family members to Scotland.  Its a big trip for the families to make and while the players compete in the tournamant, some of the family will go and explore the surrounding area.

“In past years we have found that many families choose to stay in East Lothian but others will find accomodation in Edinburgh and elsewhere in the Lothians.  They visited local shops and restaurants and explored tourist attractions around Scotland.

“Its a massive direct boost for the national economy and we expect this years event to be just as beneficial.”

The tournament started on 1st June and will finish on 3rd June, allowing children to compete on four of Scotland’s most historic golf courses.

Winners from each age and gender category will compete in the final showcase event the ‘Van Horn Cup’ which is modelled on the Ryder cup and will see European and non-European competitors battle it out for the coveted prize.  They will also receive an invitation to take part in the World Championships at Pinehurst golf club North Carolina.

The full article can be read on the STV website and was secured as part of a successful PR and social media campaign carried out by the Holyrood Partnership.

 

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