Scottish PR agency success, Announcement of swimming programme extension makes radio waves

The right wavelength: kids’ swimming initiative enjoys broadcast boost

Scottish Water Media Coverage

The right wavelength: kids’ swimming initiative enjoys broadcast boost

Scottish Water Media Coverage

News outlets go radio gaga for Learn to Swim extension, thanks to Scottish PR agency

Scottish PR agency success, Announcement of swimming programme extension makes radio waves

THE EXTENSION of a nationwide scheme to teach youngsters how to swim proved a media hit – when it created radio coverage across multiple stations.

Learn to Swim (LTS) is already recognised as a huge success , so the announcement of a three-year extension to the partnership between Scottish Water and  Scottish Swimming was widely welcomed.

Since its inception, the Learn to Swim programme has been supported by our Scottish PR agency, helping promote the project to families, carers and teachers.

For the latest announcement we adopted a broadcast-first approach and achieved some outstanding exposures across many of Scotland’s most popular and influential radio stations.

Highlights included:

  • 10 items of coverage on radio across regional outlets
  • 1.7 million opportunities to hear
  • Prime time features on Forth 1, Forth 2, Clyde 1 , Clyde 2,Tay FM, Central FM, Pure Radio, Kingdom FM and Original 106fm

Check out a selection of the powerful radio coverage below:


Learn to Swim has been an ongoing programme between Scottish Water and Scottish Swimming to help children of all ages and abilities become confident, safer and competent swimmers.

Programme ambassadors and swimming superstars, Duncan Scott and Toni Shaw joined up for the first time to mark the partnership extension at a celebration event with scores of young swimmers at the Barrhead Foundry in East Renfrewshire.

Our team secured quotes from both ambassadors as well as Brain Lironi, Director of Corporate Affairs with Scottish water and Ally Whike, Performance Director at Scottish Swimming and pitched to Bauer network.

The story then ran across the network throughout the weekend during the news bulletin with different clips used between stations giving a great picture of the partnership extension and the celebration event.


Read the full story here:

Learn to Swim programme extension make waves for next generation


Through tailoring the pitch, the team carefully targeted key regional radio stations across Scotland to ensure that the news of the extension reached key local audiences, highlighting our client Scottish Water’s major role as the supporting partner of the Scottish Swimming and the Learn to Swim Framework.

The brilliant prime time coverage gained a wide range of exposure across key Scottish radio channels, putting the programme into the public eye, creating brand awareness for Scottish Water and exposing the programme to a large audience who may want to get involved.

In addition, we made sure the event was captured with high-resolution images that reflected some of the key moment from the celebration. Using PR photography for the event was essential to elevate the story and truly bring it to life.


Explore the gallery here:

Celebrations captured as Learn to Swim programme is extended


A video was also captured to document the legacy extension – making great collateral for all parties involved to share across their social media channels and website.

The PR videography helped raise awareness not only of the programme extension, but the leisure trusts that run it daily.


Check out the highlights of the event:

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