JAMtastic coverage for local care home thanks to Edinburgh PR agency
Wednesday, February 17th, 2016
on behalf of Blackwood
Jenny puts the jam on top for Blackwood after her hand foraged preserves earn powerful social care PR for Blackwood
A LOCAL care home in Edinburgh secured fantastic coverage after the regional manager smashed her fundraising target for the venue.
Jenny Gardner, who works for Blackwood, raised a staggering £1,000 for Broom Court Care Home in Stirling by selling more than 350 jars of homemade jam in just a few months – the ingredients for which she hand-foraged.
The money will allow the care home to rebuild a fully-accessible greenhouse with plants and space for vegetables to grow, after the previous one was damaged beyond repair by gale force winds last year.
The Broom Court tenants took great pride in completing their previous greenhouse duties and are already excited at the prospect of once again being able to experience the daily enjoyment and sense of achievement that the work brings.
The media release was sent out and quickly hit the headlines after appearing on eight different online publications within just a few hours.
It appeared on careindustrynews.co.uk, careandnursing-magazine, posabilitymagazine.co.uk, sycare-support.co.uk, housing – scotlandtoday, Ot-magazine.co.uk, Scottishhousingnews.com. Between them these sites attract than 10,000 visitors per month, the majority of them care industry insiders.
That helps position Blackwood as a leader in its field, attracts key talent and showcases its services giving a huge morale boost to staff and volunteers, while giving powerful reassurance to its service users and their friends and families.
By making headlines across a variety of different news outlets reaching diverse sections, our expert Edinburgh PR team ensure the wide sharing of Blackwood’s ethos – which aims to improve the lives of people with disabilities through innovative technology.
Blackwood is renowned for its work in adapting properties to let people who are disabled, elderly or have sensory impairments live independently and this story is just one of a number of successful stories run by Holyrood PR on behalf of Blackwood. Our Edinburgh agency’s award winning style ensures that every story reaches its fullest potential.
Find out how your business or organisation benefit from powerful media coverage like this
To find out how we can achieve results like this for you call us on 0131 561 2244 or fill in the contact
form below and we will get back to you.
Private: Ainsley Piggott
Ainsley Piggott joined award winning Holyrood PR in Scotland with three years industry knowledge behind her having previously worked on well known consumer PR accounts such as Asda, Greggs and DFSView Private:'s Profile
Friday, July 10th, 2020
Comments Off on Food and drink PR: New Brasserie bounces back – capturing media and social attention
Friday, July 10th, 2020
Comments Off on Mackie’s turn on the tap for amazing social media reach – thanks to Scottish digital PR experts
So how can we help?
If you have any comments or questions, please contact us.