It’s a sprint for victory as wind energy experts see a record haul of PR success

by Chris Fairbairn

Friday, April 3rd, 2015

Wind energy firm races out of the blocks with great publicity, delivered by Edinburgh PR agency

Business Photography capture Wind Farm team at Blacklaw FarmWhen Michael Johnson smashed the 200 metre sprint world record at the 1996 Atlanta Olympics – he made his competitors look like they were running through treacle.

Few would believe that the record set on that historic day would be broken by anyone other than the mighty Texan sprinter himself.

Then a few years later, along pops a certain Mr Bolt and the rest as they say is history…

In a seamless transition from top class athletics to top class PR, we want to share a record breaking success here at our Scottish public relations agency.

We set ourselves from pretty lofty standards – so we were pretty chuffed when we racked up our best ever period of coverage for our client, Banks Renewables, achieving a remarkable 39 positive media hits in just a month.

Amongst the coverage were some important and hard earned successes, particularly in local newspapers serving areas where Banks hasEdinburgh PR agency win another gold award proposed developments.

While quantity doesn’t necessarily mean quality, in this instance the coverage was all positive, targeted, relevant and impactful. It was also peppered with key messages that are important to Banks Renewables.

What made it even more enjoyable for the team at our Edinburgh PR agency is that this success came hot on the heels of another celebration – the start of March saw us win a fourth national gold award win for our work with Banks.

See the extensive coverage gained from news of exciting plans submitted for a 26-turbine Ayrshire wind farm

The power of local press is crucial to the Communication goals of the Banks Group – as described in this blog by our Edinburgh PR Agency

For Banks Renewables, it is vital that it’s voice is heard as part of the often complex debate around renewable developments.

As a firm, Banks prides itself on communication and community engagement at all of its projects – which significantly boost the local economy. The 39 items of coverage all clearly detail the raft of benefits to an audience that matters.

Scottish public relationa agency Holyrood PR is the Godfather of Scottish PRGreat images help us achieve great coverage – learn how we arranged three completely separate photoshoots in one day across Scotland for Banks Renewables.


Don’t be part of the trailing pack – get your business ahead of the rest with the help of our Edinburgh PR agency

There is no reason why you can’t grab gold.  Our expertise in public relations delivers real results which raise your profile, tell your stories and boost the bottom line.

To find out how Holyrood PR can help you, call us on 0131 561 2244 or fill out and send the contact form below.

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    Chris Fairbairn of Scottish public relations agency, Holyrood PR in Edinburgh

    Chris Fairbairn

    Chris Fairbairn is an Account Director with award-winning public relations agency Holyrood PR. He is part of an expert PR team delivering PR services to a wide range of clients from headquarters in Edinburgh, Scotland.

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