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Bield Climb to the top with press success

by Sarah Fairley

Friday, November 27th, 2015

4 NOV The Herald (Property) PG12 CROP BLURBield, Scotland’s leading care and housing provider, is ending the month on a high securing outstanding coverage in national and regional newspapers as well as specialist industry publications highlighting the quality service they provide for Scotland’s older people.

Firstly it’s been a great month for Bield Homes after their announcement of an exclusive event which is taking place at their luxury development in St Andrew’s made it into the Herald Property supplement twice in three weeks.

The Walled Gardens in St Andrews is offering older buyers the chance to realise their dream of owning a high quality, beautifully constructed apartment in time for Christmas and in order to let people see the completed build, Bield set up an event in partnership with the stylish interior design company David Phillips.

The Herald Property supplement featured news of the showcase not only once but twice to over 40,000 readers, massively increasing the chances of the event being a success.

 

The efforts Bield make to enhance and enrich the lives of their tenants has also been noticed widely by the Scottish press in the last few weeks.

News of their innovative wishing tree initiative which aims to make the wishes of tenants come true gained positive18 NOV Edinburgh Evening News PG30 CROP BLUR coverage in a number of specialist care publications.

Bield encourages tenants to write down their desired wish
and hang it on a wishing tree with staff then trying their best to make as many wishes as possible come true. Leading care titles Scottish Housing News and Care and Nursing magazine featured the story ensuring Bield got its key messages in front of their target audience.

27 NOV bield mornaThe success for Bield only climbed higher with a great feature in the Edinburgh Evening News about the organisations Fundraiser, Kevin Rowe, who recently raised over £2,000 to help provide quality care across all developments. Reaching over 28,000 people in the city where Bield’s Headquarters is based, the coverage again ensured Bield’s messages where getting in front of both current and potenial clients.

And last but by no means least the story of Bield’s Retirement Housing Manager revealing how volunteering can lead to a successful career, using her own career as evidence, made its way into respected local newspapers and care industry publications.

The Angus and Mearns Courier, the Forfar Dispatch and specialist care title Housing Scotland Today were quick to pick up the story of Morna McLaren, who started at Kirkton Court in Kirriemuir as a volunteer and is now employed as Retirement Housing Manager, highlighting that Bield do all they can to encourage others to give up their time to get involved with tenants.


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Private: Sarah Fairley

Sarah Fairley delivers an impressively wide suite of digital services to clients of Holyrood Partnership, the leading public relations agency in Edinburgh. At every stage her focus is on making sure that content shared on blogs, YouTube and social media platforms like Twitter and LinkeIn delivers real business value to clients of the Scottish PR agency.

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