Italian Restaurant Adds A Helping of Social Media To The Menu

by Laura Berry

Friday, June 18th, 2010

Edinburgh pizzaThe man behind some of Edinburgh’s most successful restaurants is cooking up a storm by taking the innovative step to reach out to its customers through social media.

Tony Crolla has won plaudits and prizes for the quality of his log fired pizzeria, La Favorita and for the Italian cuisine on offer at Vittoria on Leith Walk and Vittoria on the  Bridge.

Now he is ensuring the dining experience extends well beyond the three venues by become the first Italian restaurants to interact with customers on their favourite online venues.

Tony has launched both Twitter and facebook pages for La Favorita and Vittoria, giving his customers the chance to keep up to date with the latest restaurant news, events and offers.

The social media sites also give his customers a platform where they can express their views on the restaurant, inviting them to make suggestions and improvements, ensuring that they get the ultimate dining experience.

Tony spotted the growing importance of sites such as Facebook and Twitter, which have hundreds of thousands of users across Scotland, in maintaining word of mouth reputation.

He said: “Today the restaurant experience extends well beyond the restaurant itself.  People go online to check reviews, look over the menu and search for special offers and they often share their experiences afterwards.

“Restaurants like mine are successful because they have a great reputation and survive on word of mouth business. If that word of mouth is spread on line it has potential to reach many more customers.”

As part of their social media campaign the restaurateur has launched a special deal specifically for his La Favorita facebook and Twitter followers.Tony’s Tuesdays will run all day every Tuesday giving followers a buy one get one free deal on all A La Carte main courses. 

The only way to claim this offer is to become a follower on Twitter or connect on facebook by searching for the La Favorita page and look out for the Tony’s Tuesdays posts.

Tony says: “We are the first Italian restaurants in Edinburgh – and we think also in Scotland – to be pushing a social media campaign like this and we are delighted to be using this to reward our loyal customers and followers with special offers and discounts such as the Tony’s Tuesday deal.”

More information about La Favorita and the Vittoria restaurants can be found on

*NOTE – Tony’s Tuesday only applies to A La Carte main courses NOT starters or desserts.  Lowest price dish is free.

Press release issued on behalf of La Favorita as part of a successful PR and social media campaign carried out by the Holyrood Partnership.


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