Your questions about the story value of your new staff are answered by our helpful Scottish PR agency
IF YOU are part of a business that is using or choosing Scottish PR agency services, you may be keen for some guidance on what PR success should look likes – with questions like: “Can we get media coverage for our staff appointments?”
The answer is: it depends. If you don’t tell the world about the brilliant new staff you’ve appointed then you’ll get nowt. If you just make boring announcements about your recruitment process, then you’ll get next to nowt.
However, if you work with an award-winning Scottish PR agency like ours, then we’ll make sure we dig out the amazing stories behind the people – and before you know it, the positive headlines will be flooding in. Just ask homegrown ice cream giant Mackie’s of Scotland.
The Aberdeenshire-based firm was pleased as punch to land the services of accomplished engineer – and former military veteran – Barry Swan. And we quickly packaged up Barry’s back story and delivered a media-friendly story which landed acres of coverage including:
- 22 items of coverage
- 340,000 opportunities to see
- Fantastic coverage in key industry titles such as The Grocer, Food Manufacture, Larder Magazine and Packaging Scotland.
- Widespread national coverage in Deadline News and Yahoo!
- Focused coverage in local titles such as the Ellon Times and Aberdeen Live.
- Business publication coverage in the Business Bulletin, High Growth Scotland and Aberdeen Business News.
Of course, while we make this look easy, believe us, it ain’t. Otherwise, all of your rivals would be doing it, wouldn’t they? In fact, we go through an exhaustive process to deliver this kind of story gold for our clients.
Firstly, everyone in our team is trained in spotting, digging out and packaging up compelling stories that others don’t see – it’s why our Company Vision is to transform the everyday into what makes us proud. Everything we do is guided by that Vision and what it means in practice is that we dedicate to finding the story angles that most businesses miss. And we’re AMAZING at it as this epic list of PR success examples from every conceivable sector can attest.
Once we’ve identified the story, next up we have to package it properly. That means writing in a media-friendly style and to exacting standards that will not only catch the eye of the media, but reassure them that material is high quality. We also work with clients to deliver fantastic photos and images to accompany those stories (like we did with Barry!). You can see examples of loads of such powerful PR photography here.
Then we have to carefully pitch the stories to exactly the right media. Which means painstakingly curating lists of the right contacts, making sure they are getting stories that are in their area of interest and likely to cut through. It’s a process that works, as you can see from our wide range of highly impactful PR case studies from real businesses, just like yours.
And a few other pars to say why all of this is so valuable to the client, what objectives it helped them to achieve, what business benefits it delivered etc.
Read the full story here:
Isn’t it time you explored how to turbo charge your business by working with our multi award-winning Scottish PR agency
We’d love the chance to meet with you and discuss the opportunities and challenges facing your business or organisation.
To get in touch with our team – simply give us a call on 0131 561 2244 or fill in the form below and one of our Scottish PR experts will get straight back to you.
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