Inspection grades create media praise for housing specialist – earning valuable PR in Scotland
Thursday, October 22nd, 2020
on behalf of Project Work and Other Clients
Ark Housing Association’s grades were some of the highest ever recorded
RECORD high grades from Scotland’s care watchdog have helped Ark Housing Association earn some well-deserved and impactful PR in Scotland in the media.
The organisation’s workforce was given special praise by the Care Inspectorate for unfaltering hard work and devotion during the Covid pandemic.
Happily, Ark already works with the specialist care PR team here at Holyrood PR – and with our help we made sure the story about the organisation’s success reached a major audience. Highlights included:
- 13 significant items of coverage
- More than 191,000 opportunities to see the story
- Coverage across print, online and digital sources
- Exposure in trade publications such as, Scottish Housing News and Housing Scotland Today
- Prime coverage in widely-read regional titles, Falkirk Herald, The Edinburgh Reporter, Stornoway Gazette, Glenrothes Gazette and Dunfermline Press
Ark’s Director of Operations Mark Hall said the Care Inspectorate grades were an important marker in its goal to build a reputation for excellence and to be recognised as a high-quality provider of housing and care.
With year on year improvement, Ark’s bespoke care services are now at record high grades.
Powerful public relations helps raise the profile of Ark Housing, putting its name at the forefront of a busy and competitive sector. Coverage in trade publications ensures Ark’s hard and meaningful work gains success reputation and attracts talent.
Successful PR is also beneficial in highlighting the ways a business or organisation can successful navigate through the current pandemic climate, as seen by Ark.
Read the original story here.
If you think your organisation could benefit from Powerful PR in Scotland then get in touch with our team of public relations experts.
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