Innovative Invention Set to Impress the US

by Holyrood PR

Tuesday, September 11th, 2012

UWI label

Food Label Inventor Featured in Trade Press

An innovative invention which warns when food or other products are about to expire has impressed the industry so much so it has won a coveted place on a trip to meet the most influential investors in the US.

The UWI label thought up by inventor Pete Higgins, is one of the top 13 ‘cleantech’ firms which won a prestigious competition to earn a place on the high-profile business tour of Boston, San Francisco and Washington D.C.

Pete is thrilled to have been among the most exciting innovators in Europe chosen to be part of the Climate-KIC USA start up tour.

He said: “It’s a real coup for us to have won a place and it will provide an incredible platform for our product. This really cements 2012 as a breakthrough year for UWI label.

“The itinerary is packed with game changing opportunities for us and we are delighted that Climate-KIC recognised the potential value of the UWI label in mitigating climate change.

“We are excited to further explore market opportunities in the US and it will allow us to build on the connections we have made on the continent after securing significant investment from US investors earlier this year.

“In February the ingenious Scots invention claimed one of the biggest accolades in the scientific sector by winning top prize for innovation at the Scottish Enterprise Life Science Awards.

This coverage was secured with Scotland of Food and Drink as part of a sustained PR campaign carried out by Holyrood PR on behalf of UWI label.

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