Media launch event is a huge hit, with help from pub and restaurant PR experts
EVERY special occasion deserves a party to remember – and it doesn’t come much more special than the opening of a unique new restaurant in a billion pound new shopping centre.
Thai Express Kitchen in St James Quarter, Edinburgh, is a totally new concept for the Thai Express brand, which offers fresh, fast food-to-go at 350 outlets across the world.
It chose the Scottish capital as the ideal place to open its first, dedicated dine-in restaurant, with a host of other unique features, including innovative double-decker seating.
Our team were instrumental in organising a high-profile media and influencer launch event – giving foodie bloggers, Instagrammers and journalists a first look at the interiors as well as the chance to sample dishes.
They also got the chance to try out their own culinary skills by stepping up to the wok under the eyes of the restaurant’s talent team of chefs.
The combination of likeminded people, great food and drink and hands-on experiences delivering a memorable night to remember. To see for yourself, check out this link to the full gallery of professional photography from the evening:
In total more than 40 guests attended the event, giving Thai Express Kitchen a stellar introduction to the Scottish media, influencer and food and drink scene.
However, despite partying the night away, the influential guests still found plenty of time to share their experiences – and their positive reviews – across social media. Helping build enviable buzz for the new restaurant.
Through reaching out to influencers and journalists personally beforehand to build report, we were able to generate influencer engagement with Thai Express ahead of the launch event – helping build further excitement and anticipation for the event.
By working closely with owners Uzma and Sachin Pattani the night went off without a hitch – generating fantastic results across multiple social platforms:
- 43 attending guests
- 68 items of coverage
- 492,811 opportunities to see
By engaging with local food influencers and journalists, our team helped establish a positive relationship with key contacts, introducing Thai Express Kitchen as the new go-to Thai food destination.
We also made sure a professional photographer was on hand to capture all the best moments from the night.
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