Social Care PR experts respond to 24/7 support service with media success

When our Social Care PR team heard about a response service that recorded a 96% drop in GP and emergency service calls we knew we had to share the news.

The service, developed by Blackwood Housing and Care, eliminates the need for staff to be called out with customer’s able to access support 24 hours of the day, seven days a week.

At the click of a button, customers can speak via video call to access care and support with 78% of calls being answered within 1 minute.

Highlights include:

• 1,269,961 opportunities to see
• 18 items of coverage
• Featured in Edinburgh Live, AT Today, Thiis, Scottish Housing News and Third Force News
• Coverage across National, Regional and Specialist press

Our team of experts spoke with the Enhanced Team Leader at 24/7 Support, Elaine Willis, to get more details on the service.

From there, we sourced statistics on the effectiveness of the service and drafted up a press release announcing it to the country.

Our team sourced photographs and issued the release to key regional, local, and specialist press securing key features on Edinburgh Live, Scottish Housing News and Third Force News.

The release not only showcased the advanced service to the country but hit vital audiences that may be interested in using the service themselves.

You can read the original release here.

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