Innovative ‘Dragon’s Den’ Style Awards Secure Bags of Coverage for Blackwood

by Alicia Simpson

Thursday, November 12th, 2015

Innovative PRScotland’s leading housing and care charity Blackwood grabbed theInnovative PR attention of press this week when it  revealed the shortlist for its ‘Dragon’s Den’ style Design Awards.

Dozens of ingenious entries were received to the competition and the four inventions on the shortlist have now been unveiled, with a
spoon that doesn’t spill, an adaptable bus interior, a hands-free computer mouse and an in-flight wheelchair making up the finalists.

The competition will take place on Friday 20th November at Blackwood’s offices on Dundee Street, Edinburgh and our award-winning PR team’s story of the four finalists pitching for the top prize made a major impact on local, care and charity press.

Read The Original Release Here

WithInnovative PRin just two hours of it being issued, the innovative story went online on The Scotsman’s newly revamped website, which receives nearly 70,000 unique page views daily.

Over the next two days, the news of Blackwood’s upcoming Design Awards gained a wide-spread of coverage across local, business, care and disability press titles, featuring in the Edinburgh Evening News, Edinburgh Reporter, Scottish Business News Network and Housing Scotland Today and Enable Magazine, to name but a few.

The pick of the coverage was the Edinburgh Evening News, Edinburgh Reporter and the Scotsman, hugely important to Blackwood as this is the location of its Head Office and the city in which the ground-breaking competition is being held.  In particular, the Edinburgh Evening News is significant hit as it is Edinburgh’s most trusted news source and reaches over 23,000 readers every day.

The Scotsman and Edinburgh Reporter are also top online hits, with both reaching a combined readership over the tens of thousands mark.

Vitally, the industry care press were also quick to pick up the story and ran pieces in Housing Scotland Today, Disabled and Supportive Carer, Posability Magazine and Enable Magazine, thus spreading Blackwood’s hugely positive news throughout its target industry and ultimately growing its reputation and gaining further sInnovative PRupport for the ambitious charity.

Paired with the big hitting business coverage on SBNN and Scotland B2B, this ensured that the story was fully exposed to the local area through highly valued publications.


By making ripples across local press, as well as a variety of different news outlets reaching diverse sectors, our expert Edinburgh PR team ensured the wide sharing of Blackwood’s positive ethos – which aims to provide beneficial digital and technological improvements to vulnerable groups of people.

Blackwood is renowned for its work in adapting properties to let people who are disabled, elderly or have sensory impairments live independently and this story is just one of a number of successful stories run by Holyrood PR on behalf of  Blackwood. Our Edinburgh agency’s award winning style ensures that every story reaches it’s fullest potential.

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Private: Alicia Simpson

The profile and biography of public relations professional Alicia Simpson, a junior account executive with award-winning Scottish public relations agency, Holyrood PR in Edinburgh.

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