Blackwood New Hire Appointed Fantastic Coverage
Friday, July 7th, 2017
on behalf of Blackwood
Scottish PR Agency Makes the Most of Marquee Hire
BLACKWOOD specialise in people-focused innovation, pushing the boundaries of what’s possible in independent living and improving lives for people across the country.
So the people at the centre of this amazing organisation and the work they do really matters and has a tangible and positive effect on the lives of many people.
We were excited to learn that taking the helm, after five years with the team, was Max Brown – an experienced housing and care professional eager to build on recent successes and lend his expertise where he could.
We tailored a press release and issued to the press that matter for Blackwood to spread this great news and keep the ever evolving industry abreast of this new appointment.
Targeting Care, housing and local press we were able to tell Max’s story to the world.
All in all we achieved:
- 27,000 opportunities to see the story in coverage from the South of England to Scotland
- Coverage in The National one of Scotland’s most respected newspapers
- A hit in English local paper The Argus in Max’s hometown
- A hit on the SFHA website – reaching the leaders of the housing industry
- Posabilitymagazine.co.uk running the story positioning Blackwood as a leader in innovation
This coverage helps boost the profile not just of Blackwood but their staff, raising public awareness and giving a little back to those working so hard – a good result for a story to be proud of.
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