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Warning tale of woman hounded by mail fraudsters until her death

Scottish Business Resilience Centre
by Scott Douglas, Tuesday, December 6th, 2011
by Scott Douglas, Tuesday, December 6th, 2011

PR photography helps tell the story of victim who inspired the Think Jessica campaign

  • PR photography of Marilyn Baldwin and daughter Natalie Baldwin, of the Think Jessica campaign in memory of her mother
  • A photo of Jessica Looke, whose ordeal at the hands of mail fraudsters inspired the Think Jessica campaign.
  • PR photography of Marilyn Baldwin, head of the Think Jessica campaign in memory of her mother
  • Marilyn Baldwin, who founded the Think Jessica Campaign in memory of her mother, who was relentlessly targeted by mail fraudsters. PR photography by Holyrood PR in Edinburgh, Scotland
  • PR photography of Marilyn Baldwin, head of the Think Jessica campaign in memory of her mother
  • PR photography of Marilyn Baldwin, head of the Think Jessica campaign in memory of her mother
  • PR photography of Tayside Assistant Chief Constable Angela Wilson at the launch of the Think Jessica campaign
  • PR photography of Marilyn Baldwin, head of the Think Jessica campaign in memory of her mother
  • PR photography of Marilyn Baldwin, head of the Think Jessica campaign in memory of her mother
  • PR photography of Marilyn Baldwin, head of the Think Jessica campaign in memory of her mother
  • Marilyn Baldwin, centre, launches the Think Jessica campaign in memory of her mother
  • PR photography of Marilyn Baldwin and daughter Natalie Baldwin, of the Think Jessica campaign in memory of her mother
  • PR photography of Marilyn Baldwin and daughter Natalie Baldwin, of the Think Jessica campaign in memory of her mother
  • PR photography of Marilyn Baldwin, head of the Think Jessica campaign in memory of her mother
  • Marilyn Baldwin, centre, launches the Think Jessica campaign in memory of her mother

WHEN GRIEVING daughter Marilyn Baldwin worked with SBRC to launch a safety campaign in memory of her mother, our PR photography helped give the story drama and impact.

Jessica Looke was hounded relentlessly by callous mail fraudsters until she died. Her daughter believes the stress contributed to her death. That inspired the Think Jessica campaign.

As well as offering help and guidance, the campaign aims to raise awareness of mail scams which target the elderly and the most vulnerable in society.

Jessica’s family say the old woman was “brainwashed” by the scammers. After her name was added to a “suckers” list she was inundated with thousands of items of mail and was conned out of £50,000.

The launch of the Think Jessica campaign was backed by the Scottish Business Resilience Centre (SBRC), which exists to tackle fraud, illicit trade and cyber crime. Our award-winning PR agency works with SBRC to provide high impact public relations services.

Find out how powerful PR photography like this could help your cause, brand or business to be more memorable

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