Warning tale of woman hounded by mail fraudsters until her death

PR photography helps tell the story of victim who inspired the Think Jessica campaign

Marilyn Baldwin, founder of the Think Jessica campaign, pictured centre. Marilyn set up the Think Jessica campaign in memory of her mother who was relentlessly targed by mail fraudsters. The campaign aims to raise awarness of the risks, particularly to the elderly In this PR photograph she is flanked by Tayside Assistant Chief Constable Angela Wilson, Chair of the Scottish Financial Crime Group (left) and Mandy Haeburn-Little, Executive Director of the Scottish Business Resilience Centre which was set up to tackle fraud, illicit trade and cyber crime. They are shown with dvds and booklets giving advice on how to avoid the criminals.

Marilyn Baldwin holds a photograph of her late mother, Jessica Looke. Marilyn is fronting the Think Jessica camaign to highlight the dangers of falling victim to scam mail criminals. The campaign was launched on December 6, 2011, in partnership with the Scottish Business Resilience Centre (SBRC) Thousands of Scots – particularly the elderly and most vulnerable people in society – are targeted each day by sinister scam mail frauds. Many out large sums of money in the hope of winning fictitious prizes. Marilyn created Think Jessica after watching her mum Jessica Looke become ‘brainwashed’ by scammers over a five year period. Jessica received more than 30,000 letters after her name was put on a ‘suckers’ list and is believed to have lost £50,000. Her daughter believes the stress eventually killed her. This suite of PR photography was conceived, organised and delivered by the PR experts at public relations agency Holyrood PR in Edinburgh, Scotland.

Marilyn Baldwin and daughter Natalie Baldwin hold a warning poster about the risks of mail fraud. Marilyn is fronting the Think Jessica camaign to highlight the dangers of falling victim to scam mail criminals. The campaign was launched on December 6, 2011, in partnership with the Scottish Business Resilience Centre (SBRC) Thousands of Scots – particularly the elderly and most vulnerable people in society – are targeted each day by sinister scam mail frauds. Many out large sums of money in the hope of winning fictitious prizes. Marilyn created Think Jessica after watching her mum Jessica Looke become ‘brainwashed’ by scammers over a five year period. Jessica received more than 30,000 letters after her name was put on a ‘suckers’ list and is believed to have lost £50,000. Her daughter believes the stress eventually killed her. This suite of PR photography was conceived, organised and delivered by the PR experts at public relations agency Holyrood PR in Edinburgh, Scotland.

Marilyn Baldwin and daughter Natalie Baldwin hold a warning poster about the risks of mail fraud. Marilyn is fronting the Think Jessica camaign to highlight the dangers of falling victim to scam mail criminals. The campaign was launched on December 6, 2011, in partnership with the Scottish Business Resilience Centre (SBRC) Thousands of Scots – particularly the elderly and most vulnerable people in society – are targeted each day by sinister scam mail frauds. Many out large sums of money in the hope of winning fictitious prizes. Marilyn created Think Jessica after watching her mum Jessica Looke become ‘brainwashed’ by scammers over a five year period. Jessica received more than 30,000 letters after her name was put on a ‘suckers’ list and is believed to have lost £50,000. Her daughter believes the stress eventually killed her. This suite of PR photography was conceived, organised and delivered by the PR experts at public relations agency Holyrood PR in Edinburgh, Scotland.

Marilyn Baldwin, founder of the Think Jessica campaign, pictured centre. Marilyn set up the Think Jessica campaign in memory of her mother who was relentlessly targed by mail fraudsters. The campaign aims to raise awarness of the risks, particularly to the elderly In this PR photograph she is flanked by Tayside Assistant Chief Constable Angela Wilson, Chair of the Scottish Financial Crime Group (left) and Mandy Haeburn-Little, Executive Director of the Scottish Business Resilience Centre which was set up to tackle fraud, illicit trade and cyber crime. They are shown with dvds and booklets giving advice on how to avoid the criminals.

Marilyn Baldwin is fronting the Think Jessica camaign to highlight the dangers of falling victim to scam mail criminals. The campaign was launched on December 6, 2011, in partnership with the Scottish Business Resilience Centre (SBRC) Thousands of Scots – particularly the elderly and most vulnerable people in society – are targeted each day by sinister scam mail frauds. Many out large sums of money in the hope of winning fictitious prizes. Marilyn created Think Jessica after watching her mum Jessica Looke become ‘brainwashed’ by scammers over a five year period. Jessica received more than 30,000 letters after her name was put on a ‘suckers’ list and is believed to have lost £50,000. Her daughter believes the stress eventually killed her. This suite of PR photography was conceived, organised and delivered by the PR experts at public relations agency Holyrood PR in Edinburgh, Scotland.

Marilyn Baldwin is fronting the Think Jessica camaign to highlight the dangers of falling victim to scam mail criminals. The campaign was launched on December 6, 2011, in partnership with the Scottish Business Resilience Centre (SBRC) Thousands of Scots – particularly the elderly and most vulnerable people in society – are targeted each day by sinister scam mail frauds. Many out large sums of money in the hope of winning fictitious prizes. Marilyn created Think Jessica after watching her mum Jessica Looke become ‘brainwashed’ by scammers over a five year period. Jessica received more than 30,000 letters after her name was put on a ‘suckers’ list and is believed to have lost £50,000. Her daughter believes the stress eventually killed her. This suite of PR photography was conceived, organised and delivered by the PR experts at public relations agency Holyrood PR in Edinburgh, Scotland.Marilyn Baldwin is captured in this PR phtogrraphy with a typical sack of scam mail which inundates the victims.

Marilyn Baldwin is fronting the Think Jessica camaign to highlight the dangers of falling victim to scam mail criminals. The campaign was launched on December 6, 2011, in partnership with the Scottish Business Resilience Centre (SBRC) Thousands of Scots – particularly the elderly and most vulnerable people in society – are targeted each day by sinister scam mail frauds. Many out large sums of money in the hope of winning fictitious prizes. Marilyn created Think Jessica after watching her mum Jessica Looke become ‘brainwashed’ by scammers over a five year period. Jessica received more than 30,000 letters after her name was put on a ‘suckers’ list and is believed to have lost £50,000. Her daughter believes the stress eventually killed her. This suite of PR photography was conceived, organised and delivered by the PR experts at public relations agency Holyrood PR in Edinburgh, Scotland.Marilyn Baldwin is captured in this PR phtogrraphy with a typical sack of scam mail which inundates the victims.

Tayside Assistant Chief Constable Angela Wilson, Chair of the Scottish Financial Crime Group, helped launch the Think Jessica Campaign. It aims to highlight the dangers of falling victim to scam mail criminals. Thousands of Scots – particularly the elderly and most vulnerable people in society – are being targeted each day by sinister scam mail frauds, with many shelling out large sums of money in the hope of winning fictitious prizes. The campaign was launched by Marilyn Baldwin who created Think Jessica after watching her mum Jessica Looke become ‘brainwashed’ by scammers over a five year period. Jessica received more than 30,000 letters after her name was put on a ‘suckers’ list and is believed to have lost £50,000.

Marilyn Baldwin is fronting the Think Jessica camaign to highlight the dangers of falling victim to scam mail criminals. The campaign was launched on December 6, 2011, in partnership with the Scottish Business Resilience Centre (SBRC) Thousands of Scots – particularly the elderly and most vulnerable people in society – are targeted each day by sinister scam mail frauds. Many out large sums of money in the hope of winning fictitious prizes. Marilyn created Think Jessica after watching her mum Jessica Looke become ‘brainwashed’ by scammers over a five year period. Jessica received more than 30,000 letters after her name was put on a ‘suckers’ list and is believed to have lost £50,000. Her daughter believes the stress eventually killed her. This suite of PR photography was conceived, organised and delivered by the PR experts at public relations agency Holyrood PR in Edinburgh, Scotland.

Marilyn Baldwin is fronting the Think Jessica camaign to highlight the dangers of falling victim to scam mail criminals. The campaign was launched on December 6, 2011, in partnership with the Scottish Business Resilience Centre (SBRC) Thousands of Scots – particularly the elderly and most vulnerable people in society – are targeted each day by sinister scam mail frauds. Many out large sums of money in the hope of winning fictitious prizes. Marilyn created Think Jessica after watching her mum Jessica Looke become ‘brainwashed’ by scammers over a five year period. Jessica received more than 30,000 letters after her name was put on a ‘suckers’ list and is believed to have lost £50,000. Her daughter believes the stress eventually killed her. This suite of PR photography was conceived, organised and delivered by the PR experts at public relations agency Holyrood PR in Edinburgh, Scotland.

Marilyn Baldwin and daughter Natalie Baldwin hold a warning poster about the risks of mail fraud. Marilyn is fronting the Think Jessica camaign to highlight the dangers of falling victim to scam mail criminals. The campaign was launched on December 6, 2011, in partnership with the Scottish Business Resilience Centre (SBRC) Thousands of Scots – particularly the elderly and most vulnerable people in society – are targeted each day by sinister scam mail frauds. Many out large sums of money in the hope of winning fictitious prizes. Marilyn created Think Jessica after watching her mum Jessica Looke become ‘brainwashed’ by scammers over a five year period. Jessica received more than 30,000 letters after her name was put on a ‘suckers’ list and is believed to have lost £50,000. Her daughter believes the stress eventually killed her. This suite of PR photography was conceived, organised and delivered by the PR experts at public relations agency Holyrood PR in Edinburgh, Scotland.

Marilyn Baldwin is fronting the Think Jessica camaign to highlight the dangers of falling victim to scam mail criminals. The campaign was launched on December 6, 2011, in partnership with the Scottish Business Resilience Centre (SBRC) Thousands of Scots – particularly the elderly and most vulnerable people in society – are targeted each day by sinister scam mail frauds. Many out large sums of money in the hope of winning fictitious prizes. Marilyn created Think Jessica after watching her mum Jessica Looke become ‘brainwashed’ by scammers over a five year period. Jessica received more than 30,000 letters after her name was put on a ‘suckers’ list and is believed to have lost £50,000. Her daughter believes the stress eventually killed her. This suite of PR photography was conceived, organised and delivered by the PR experts at public relations agency Holyrood PR in Edinburgh, Scotland.

A photograph of Jessica Looke, who was relentlessly targeted by mail fraudsters before her death. Her daughter, Marilyn Baldwin, launched the Think Jessica campaign to highlight the dangers of mail fraud. Thousands of Scots – particularly the elderly and most vulnerable people in society – are being targeted each day by sinister scam mail frauds, with many shelling out large sums of money in the hope of winning fictitious prizes. Marilyn Baldwin says her mum was ‘brainwashed’ by scammers over a five year period. She received more than 30,000 letters after her name was put on a ‘suckers’ list and is believed to have lost £50,000.

Marilyn Baldwin holds a photo of her mother, Jessica Looke, who was hounded by mail fraudsters until her death. She is pictured seated nex to her daughter Natalie Baldwin . Marilyn is fronting the Think Jessica campaign to highlight the dangers of falling victim to scam mail criminals. The campaign was launched on December 6, 2011, in partnership with the Scottish Business Resilience Centre (SBRC) Thousands of Scots – particularly the elderly and most vulnerable people in society – are targeted each day by sinister scam mail frauds. Many out large sums of money in the hope of winning fictitious prizes. Marilyn created Think Jessica after watching her mum Jessica Looke become ‘brainwashed’ by scammers over a five year period. Jessica received more than 30,000 letters after her name was put on a ‘suckers’ list and is believed to have lost £50,000. Her daughter believes the stress eventually killed her. This suite of PR photography was conceived, organised and delivered by the PR experts at public relations agency Holyrood PR in Edinburgh, Scotland.

WHEN GRIEVING daughter Marilyn Baldwin worked with SBRC to launch a safety campaign in memory of her mother, our PR photography helped give the story drama and impact.

Jessica Looke was hounded relentlessly by callous mail fraudsters until she died. Her daughter believes the stress contributed to her death. That inspired the Think Jessica campaign.

As well as offering help and guidance, the campaign aims to raise awareness of mail scams which target the elderly and the most vulnerable in society.

Jessica’s family say the old woman was “brainwashed” by the scammers. After her name was added to a “suckers” list she was inundated with thousands of items of mail and was conned out of £50,000.

The launch of the Think Jessica campaign was backed by the Scottish Business Resilience Centre (SBRC), which exists to tackle fraud, illicit trade and cyber crime. Our award-winning PR agency works with SBRC to provide high impact public relations services.

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