The launch of Humans of the Walk exhibition captured in PR photography

INSPIRED by the famous digital photography project, Humans of New York, Humans of the Walk exhibition brings to life individual stories of love, strength, friendship and age – which are all connected by one thing: walking.

Paths for All’s aim is to significantly increase the number of people who choose to walk in Scotland, whether it’s walking for leisure or walking to work, school or to the shops.

So, we worked with a talented group of female photographers from Edinburgh College of Art, CollectiveF8, to obtain pictures of members of the public out and about in order to feature Scotland’s everyday walkers and tell their inspiring stories.

The timing of the campaign was key: we launched our exhibition at the start of National Walking Month and on the launch of UK’s first Open Streets movement in Edinburgh (5th May).

Celebrating the many ways in which walking improves physical, mental and social health, regardless of age or ability, the project aims to inspire people to fall in love with walking and to make time for it in their daily life.

Read more about the campaign here.

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