CALA Homes £10,000 Community Bursary Launch Boosted By PR Photography
North Berwick Minis Help Launch Grants Scheme
WHEN respected developer CALA Homes launched a generous new £10,000 community bursary for East Lothian, they wanted to make an announcement with real impact – read the full story here.
As part of our far-reaching property PR services to CALA Homes, we helped them come up with an eye-catching photo shoot to get the message out to as many people as possible in the county, so that deserving local groups, charities and organisations would learn about the grant scheme.
The Edinburgh-based luxury housebuilder already provides sponsorship and financial support to numerous groups in East Lothian, including North Berwick Minis, which encourages youngsters to play rugby and enjoy the many benefits of an active lifestyle.
Young players from the various teams were delighted to take part in the photoshoot, adding additional vigour and colour to the images.
To make sure the images were as visually impactful as possible, the team at Holyrood PR also sourced and organised a series of 4ft high numbers in a colour to match CALA’s corporate image and to spell out the ‘£10,000’ amount.
The team at Holyrood PR also negotiated and organised a media partnership with the East Lothian Courier, the influential and respected newspaper which has served the people of the county since 1859. The partnership was to ensure as many good causes as possible could apply for grants (up to a maximum of £2500) to help fund their vital work.
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