Edinburgh Children’s Hospital Charity Uses Picture Perfect PR Photography To Help Rebrand
Much loved Edinburgh charity the Sick Kids Friends Foundation has announced it is rebranding to the new name of Edinburgh Children’s Hospital Charity (ECHC). We ensured they had picture perfect PR photography to help it spread the word of the new name and the reasons behind it.
The pivotal move coincided with the decision to rename the current Royal Hospital for Sick Children – which the charity has supported for 25 years – as the Royal Hospital for Children and Young People (RHCYP) when it relocates to a new purpose-built building in early 2018, ending the association with the term ‘Sick Kids’.
Although the charity – a much-loved Edinburgh institution which has transformed the experiences of thousands of families whose children have been patients at the hospital – is to change its name, its mission to continue to raise money to buy vital equipment and services remains as important as ever.
The charity’s rebrand will better reflect the changes at the new hospital, which will now treat young people up to the age of 16 – previously it was up to 13 years – as well as providing child and adolescent mental health services.
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