Edinburgh Children’s Hospital Charity Uses Picture Perfect PR Photography To Help Rebrand

Much loved Edinburgh charity the Sick Kids Friends Foundation has announced it is rebranding to the new name of Edinburgh Children’s Hospital Charity (ECHC). We ensured they had picture perfect PR photography to help it spread the word of the new name and the reasons behind it.

The pivotal move coincided with the decision to rename the current Royal Hospital for Sick Children – which the charity has supported for 25 years – as the Royal Hospital for Children and Young People (RHCYP) when it relocates to a new purpose-built building in early 2018, ending the association with the term ‘Sick Kids’.

Although the charity – a much-loved Edinburgh institution which has transformed the experiences of thousands of families whose children have been patients at the hospital – is to change its name, its mission to continue to raise money to buy vital equipment and services remains as important as ever.

The charity’s rebrand will better reflect the changes at the new hospital, which will now treat young people up to the age of 16 – previously it was up to 13 years – as well as providing child and adolescent mental health services.

You can read the accompanying press release here.

Want to find out the benefits of PR photography for your business?

We’re a friendly bunch and would love to here about your business and how we can help! Get in touch with us today  by calling 0131 561 2244 or filling out the form below.

    Your Name (required)

    Your Email (required)


    Your Message

    So how can we help?

    Make an impact with PR photography

    Make an impact with PR photography

    Find out more

    Every story can be told better with pictures. Discover our affordable, high-impact photo packages.

    If you have any comments or questions, please contact us.


    Keep ahead of your opposition by getting the free tips, insights and secrets we share for businesses. Straight to your inbox, every month.
    Email address
    First Name
    Last Name