Hypnotherapist eases fears of dental patients at luxury clinic

Pioneering offer for patients who fear the needle delivers dental PR to smile about

A NEW £750,000 cosmetic dental practice in Edinburgh has secured the services clinical hypnotherapist Peter Davies to help patients who suffer stress during dental visits.

Lubiju founder Dr Biju Krishnan said the move would help relax and reassure nervous patients. Mr Davies says 12% of people in the UK have such a fear of dentists they refuse to go under any circumstances – that’s around seven million people putting up with painful and problem teeth.

The hypnotherapy joins a range of pain-free and needleless dental technology being used at the Edinburgh dentist, which blends the best holistic treatments with state of the art medical technology.

These powerful PR images were organised by the dental PR experts at Holyrood PR in Scotland, with photography being one of the main public relations services it offers.

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